Creative Communications grad parlays love of storytelling into role supporting economic development
Looking at the story of Eleanor Coopsammy’s career so far, there’s a lot of foreshadowing that she would end up as a journalist.
“I would sit behind a piano and pretend I was an anchor or a teacher. My mom even found an old news script I wrote,” says Coopsammy, a graduate of RRC Polytech’s Creative Communications program.
“I did quite a bit of public speaking when I was younger, and the journalism teacher at my high school asked me if I had thought about a career in radio or TV.”
In her high school yearbook write-up, Coopsammy’s blurb said she was most likely to take over from Oprah Winfrey. While this prediction didn’t quite come true, she did go on to create her own legacy at CTV Winnipeg.
She worked there for 16 years, and in that time, served in many roles and covered everything from politics to consumer trends, eventually becoming the host of CTV Morning Live.
“My first love was news, and I did develop an interest in business stories,” says Coopsammy. “Meeting new people, telling stories, learning about different things — those are all my favourite things.”
Coopsammy double-majored in history and English at the University of Winnipeg, all while holding on to her interest in journalism. She says she heard about the Creative Communications program while at UWinnipeg and was told that it was tough to get in, but she applied anyway and got accepted in 1997.
Coopsammy says the program opened many doors for her career, and instructors like Dean Cooper (who is still a media production instructor at RRC Polytech) had a lot to do with that. At the time, Cooper worked with local studios to revamp the College’s TV studio, and Coopsammy says it created access to opportunities on the television side for students.
She eventually worked at CTV with then-host Joanne Kelly, who is also currently an RRC Polytech instructor, teaching journalism.
“She had a profound effect on me, and I can only imagine the profound impact she is having on tomorrow’s grads.”
Looking back, Coopsammy says she appreciated the networking opportunities the program offered, such as the mentorship program that RRC Polytech developed with female leaders across television and public relations.
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