An innovative Canadian technology and consulting firm has brought its operations to Winnipeg, and along with it, ample opportunity for Red River College Polytechnic graduates.
Traction on Demand (ToD) announced an expansion of its offices to Winnipeg in early 2021. Since then, the certified BCorp has hired dozens of Manitobans with plans to onboard even more. As an RRC Polytech industry partner, many of these hires are Red River College Polytechnic grads.
Headquartered in Burnaby, B.C. with operations across Canada, the United States, India, New Zealand, and Australia, ToD is North America’s largest dedicated Salesforce integrator and consulting firm. May 2021 marked 15 years for the company, and they recently welcomed their 1,000th “Tractionite” to the team.
Two of these Tractionites are Red River College Polytechnic graduates Anton Stroy and Richard Schentag, who joined the company in May 2021 after graduating from the Business Information Technology program in December 2020.
In their roles as developers, Story and Schentag develop custom features for the Salesforce platform and support technology implementation and integration for clients and organizations.
ToD focuses on creating a healthy, positive work environment for its employees, an aspect that both Stroy and Schentag notice and appreciate about the job. While the company has shifted to a remote work environment, their efforts to maintain culture, collaboration, and communication have resulted in the creation of new products, like Traction Gather, a digital engagement hub where weekly internal meetings are held for all employees across the globe.
Traction strives to create a place of belonging, friendship, diversity, accountability, and equity with each other as Tractionites through justice, equity, diversity, and inclusion (JEDI) initiatives. It also aims to harness the power of community to celebrate the inclusion of all humans and to leverage business and relationships as a force for good.
“Traction has a very good culture—it puts people first, and I like this about the company. I was worried when I graduated, as I wanted to find a company where the culture is good, and I wanted to fit in,” said Stroy.
“They make a conscious effort to build culture and trust among the team,” agreed Schentag. “We dedicate time each month to have a one-on-one with another team member. They also want us to set career goals every year. If your team isn’t the right fit for you, you can move to a team that better aligns with your career goals. It’s a great place to excel and to learn.”
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