Creative Communications
This program has an application deadline of April 30
Turn your creativity into a communications career and become the voice of your industry.
Learn to inform, persuade and empower people with accurate, concise and creative communication in a diverse range of industries.
In this program, you will develop the versatile communications skills and in-depth knowledge you need to start a successful career in advertising and marketing communications, broadcasting, media production, journalism or public relations and communication management.
In the first year, you’ll build fundamental writing, critical thinking and digital media design skills and develop specialized knowledge in each of these dynamic industries. In the second year, you will choose a specialization and further develop your knowledge in preparation for graduation and a career.
Specialize in Advertising and Marketing Communications or Public Relations and Communication Management to complement your industry-level writing skills with an in-depth investigation of brand marketing, web design, digital marketing, analytics and digital media strategy, production and design.
Specialize in Journalism or Media Production to explore new and traditional storytelling techniques. Widen your skill set with digital storytelling and digital media design courses and learn to use state-of-the-art photography and videography equipment and industry-standard production techniques.
You’ll develop your skills through practical learning in a media production and broadcast studio, a Foley/sound recording studio and various dedicated lab spaces. You’ll also build important work experience and professional connections with real clients and industry partners through practical assignments and work placements.
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Program TypeFull-time
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CredentialDiploma
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Program DeliveryProgram courses are delivered primarily in person, with some components delivered online. See locations to understand where the in-person components of this program take place.In-person hybrid
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In-person LocationExchange District Campus
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IntakeFall
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Program Length2 years
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Total Tuition / Fees for CoursesEstimated total tuition fees for all terms of this program. Other fees not included in this total include textbooks, supplies, application fee, etc. Learn more ›$12,600 – $14,000
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How to EnrolThis program requires a formal application. Find out how to apply ›Application required
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Application TypeRRC Polytech programs have different types of applications. Learn more about application types ›Competitive admission
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Application DeadlineApril 30
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Work-Integrated LearningWork-integrated learning includes opportunities like co-op, field and clinical placements, internships and industry projects.Gain hands-on experience with real work opportunities
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Indigenous PathwayAn Indigenous Pathway program is available. Learn more ›Program pathway available to Indigenous learners
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International ProgramFind out about the services and supports available to international students. Learn more ›Open to students from around the globe
Choose Your Specialty
Graduate From One of Our Streams
In the second year of Creative Communications, you will choose a specialization stream and deepen your knowledge while building the versatile writing, critical thinking and communication skills you need to excel in any of these communication fields.
Advertising and Marketing Communications
Bring brands to life and apply creative strategies that resonate with target audiences and achieve meaningful results. Work with real clients to solve marketing problems and gain the skills needed to plan, create and implement traditional and digital marketing communications content.
Journalism
Develop, report and produce nuanced pieces of journalism for new and traditional media. Create ethical, original and publishable stories and craft clear and concise writing for various media sources while honing your visual storytelling skills through videography and photojournalism.
Media Production
Share the world through your lens. Learn professional videography and field audio techniques, develop visual storytelling skills and master advanced post-production processes. Write, plan and produce a variety of digital media content for the media production, broadcast and corporate industries.
Public Relations and Communication Management
Become the voice of your industry with the creative skills, strategic insights and ethical principles required to plan effective communications and nurture stakeholder relationships. Become a vital part of any organization and any industry, reaching target audiences and serving the public interest.
Experience a Polytechnic Education
Full-time Delivery: Something New Every Term
In this program, you’ll develop the versatile creative, writing, technical and critical thinking skills you need to work in communications and media across industries. You’ll learn by doing – through experiential training, real-world assignments and industry work placements.
TERM 1
Get your feet wet – explore techniques from each specialization and build foundational skills, in-depth knowledge and practical experience.
TERM 2
Elevate your skills with intermediate-level courses and advanced media tools before choosing your specialization at the end of the term.
TERM 3
Build your professional portfolio with courses, projects and a three-week work placement tailored to your area of specialization.
Term 4
Deepen your professional skill set with advanced studies focused on your specialization and a second work placement opportunity in preparation for graduation.
Employment Potential
Prepare yourself for career success
Potential Grad CAREERS
- Advertising / digital media writer
- Broadcast journalist
- Communications / marketing officer
- Videographer / video editor
- Publicist
- Reporter
- Visual / written content creator
- Content marketer
- Event / project manager
- Communications strategist
- Digital producer
- Photojournalist
- Event planner
- Editor
- Marketing / digital marketing coordinator
- Client services representative
- Media relations officer
- Issues / crisis manager
- Social media manager
- Writer
AFFILIATIONS AND ACCREDITATIONS
What to Expect in This Program
Get Prepared for the Future of Work
Excel with practical learning and experienced instructors, all focused on your success. With an employer-driven education, you won’t just be ready for a career – you’ll be prepared to stay in front of what’s ahead.
Graduate Success
Creative Communications graduates are adaptable experts and industry leaders, pursuing opportunities across the journalism, media production, advertising and public relations industries. They work as content creators, creative directors, journalists, strategists, editors, consultants and communication managers across a wide range of organizations.
The statistics below represent the opinions and employment statuses of this program’s recent grads. They were retrieved from the 2019-2020 RRC Polytech Graduate Satisfaction and Employment Report.
93% – NEW GRADS HIRED
Creative Communications grads excel in any environment, whether they choose to be full-time employees, consultants or freelancers. Our focus on industry skills and professional readiness gives you the technical and interpersonal skills to innovate, create opportunities and achieve your career goals.
100% – SATISFIED WITH RRC POLYTECH EDUCATION
Our focus on experiential learning, personalized feedback, industry partnerships and real-world client collaboration helps you enter the workforce with confidence. Supported by dedicated instructors and student resources, you’ll have everything you need to maximize your talent and potential.
98% – CONSIDER INSTRUCTORS KNOWLEDGEABLE
Creative Communications instructors are experts in their fields, sharing years of professional experience and insight. They stay active in their specialties and collaborate with industry partners to create real-life learning opportunities and ensure your education adapts to industry needs.
“As a young adult… I had no idea what I wanted to do. After going into Creative Communications, I found my passion for what would become my creative outlet and career.”
Doug Darling – CEO
Tripwire Media Group
“(M)arketing is not linear… There are so many things that are encompassed within the industry, and CreComm was very well-rounded in giving me the extra tools that I needed.”
Charmaine Jennings – Owner
Strategic Charm Boutique
“The environment we’re in now — you have to think on your feet, there’s problem-solving, creative solutions and just being flexible — the program helped strengthen those characteristics in me.”
Lisa Bernstein – Co-founder
Killer Noob Escapes
“I always knew I liked to write. But in CreComm I learned why I liked to write. Exploring the program gave me a knowable path to a creative career.”
Alexandra Martin – Director, Brand
Brandish
Who Should Enrol?
Turn your talents into academic success
As a Creative Communications student, you are eager to inform, persuade and engage others. You enjoy writing and creating various types of content and have a strong work ethic and positive attitude. You want to develop your writing, planning and production skills and build a professional media and communications career in public relations, marketing communications, media production or journalism.
Students that excel in this program often share these interests, skills and personality traits.
PERSONALITY TRAITS
- Adaptable
- Challenge-driven
- Creative
- Detail-oriented
- Results-oriented
SKILLS
- Collaboration
- Positive attitude
- Self-motivation
- Time management
- Writing
INTERESTS
- Writing
- Social media
- Video production
- Editing
- Advertising
- Marketing
- Public relations
- Brand development
- Media production
- Strategic communications
All the Information You Need
MAKE AN INFORMED DECISION
ADMISSION REQUIREMENTS
Ensure signup goes smoothly and understand program requirements before registering. Review required documents and procedures to make sure you’re prepared to enter this program.
LOCATION, DATES AND FEES
Start planning with peace of mind and get the information you need on one easy-to-find page. Review start dates, locations, book and equipment costs and program fees.
SCHOLARSHIPS
Celebrate and motivate your learning. Whether you’ve sprinted through the first term or just received your acceptance letter, find a variety of bursaries, scholarships and awards.
OTHER INFORMATION
Explore our Catalogue for more detailed information, including a program outline, course descriptions and everything you’ll need to plan and prepare for your future success.
DATES AND FEES
Start preparing with peace of mind. View information about courses and sections, including locations, delivery methods and costs. It only takes minutes to register and further your future.
LIST OF COURSES
Plan out your preferred learning journey. Review a summary of this program’s courses to discover what you’ll learn and how an RRC Polytech education will help your career.
ADMISSION REQUIREMENTS
Ensure signup goes smoothly and understand program requirements before registering. Review required documents and procedures to make sure you’re prepared to enter this program.
OTHER INFORMATION
Explore our Catalogue for more detailed information, including a program outline, course descriptions and everything you’ll need to plan and prepare for your future success.
Begin Your Journey
Get Started with RRC Polytech
Start Your Application
Your future is within reach, and we’re here to help you achieve it. Experience industry-focused opportunities available at RRC Polytech and develop the knowledge and skills to grow, lead and excel in your future career.
Funding Your Education
Support yourself while pursuing your RRC Polytech education. You may be eligible for loans, grants and scholarships to help tackle your financial needs.
Future Student Events
Explore our upcoming information sessions and events to learn more about our programs and to get your questions answered.
RRC Polytech campuses are located on the lands of Anishinaabe, Ininiwak, Anishininew, Dakota, and Dené, and the National Homeland of the Red River Métis.
We recognize and honour Treaty 3 Territory Shoal Lake 40 First Nation, the source of Winnipeg’s clean drinking water. In addition, we acknowledge Treaty Territories which provide us with access to electricity we use in both our personal and professional lives.