Creative Communications grad coaches Manitoba’s businesses in diversity and inclusion
Sheila North says tapping into her natural talents has been the key to a successful decades-long career in communications and governance.
“I always tell students, ‘Keep in focus the natural abilities you have. Those are hints and clues of the things you’ll be good at that will utilize those gifts.’”
For North, those talents include creative writing and storytelling.
A 2006 graduate of Red River College’s Creative Communications program, North spent the first nine years of her career in television working as an award-winning journalist and correspondent for CBC and CTV, where she reported on issues including missing and murdered Indigenous women and girls (MMIWG) and residential school survivors. She also worked as Chief Communications Officer at the Assembly for Manitoba Chiefs.
It was then that her career trajectory changed.
In September 2015, North was elected as the first female Grand Chief of Manitoba Keewatinowi Okimakanak (MKO). Although becoming a leader wasn’t her original plan, she felt called by her community to step up and take on the role.
She also quickly realized the skills she’d acquired as both a College student and journalist — researching, presenting, media relations, writing and analyzing — were instrumental in her role as Grand Chief.
“I did interviews almost daily as Grand Chief. I had to be able to assess questions coming in and be prepared with the best information on hand to make the most informed comments. That sometimes meant quickly reading, analyzing and understanding documents and budgets,” says North.
“I value my education and work experience because it boded well for what I have to do. Juggling different personalities at once is also something I learned. I had to be accommodating and respectful at all times.”
Following three years in MKO leadership, North spent a year helping to incorporate Indigenous perspectives and knowledge into programming at the University College of the North’s new Centre for Indigenous Community Development. There, she worked on a team to create a proposal that responded to the needs of First Nations with a perspective from the north.
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