Competitive drive pushes Graphic Design grad to shake up financial industry
Talking to Martin Bshouty, it’s clear that a typical day job will never be his cup of tea.
“My wife asked me the other day, ‘What would you do if you had to work a nine-to-five job?’ I can’t even imagine it, I would call that retirement,” Bshouty chuckles.
That ability to self-motivate has led Bshouty — a 2014 graduate of Red River College’s Graphic Design program — to a tech entrepreneur career that’s already seen dazzling highs in just half a decade.
His latest role is with the creative team at Neo Financial, a new fintech startup headquartered in Calgary that has set out to revolutionize the financial industry. Neo presents Canadians with an online banking experience, one that boasts a simple interface, no-fee banking and instant rewards.
“We want to simplify money and life for every Canadian,” Bshouty explains. “We’re building this financial platform from the ground using modern technology to create a fully digital experience right from your phone. No visiting branches or waiting on hold over the phone — you get full control over your finances right from the Neo app. The hope is to revolutionize the way banking is done in Canada.”
Founded by Skip The Dishes co-founders Andrew Chau and Jeff Adamson, Neo has created a Prairie dream team uniquely qualified to disrupt the Canadian banking industry — 100 employees that include tech creatives and former Olympians. Bshouty fits the billing, as he made a serious splash in 2016 as a co-founder of Geofilter Studio, the world’s largest Snapchat filter producer.
Starting as an idea between Bshouty and collaborator Chris Schmidt in Winnipeg, Geofilter has since created over 100,000 filters that have accumulated over five billion views, attracting business from major corporations like McDonalds and Coca-Cola.
“We saw it as an opportunity, that people can go to a local coffee shop for a quality cup of coffee, or get a streamlined experience at Tim Hortons. We figured we’d be the Tim Hortons of designing geofilters, but with the quality of local coffee,” Bshouty says with a laugh. “So we started an online design agency for designing geofilters for people around the world.”
“We had no idea if it was going to work or not, but then it started to catch on and we would say, ‘Woah, we’ve got as many orders today as we’ve had in the last month.’ And then, ‘Woah, we’re getting over 10,000 orders a week now.’ It pretty quickly became, at the time, one of the fastest growing companies in Canada.” Read More →