And yet, when you ask him how he managed to turn a dying demolition business into a multi-million-dollar company, he modestly credits his teachers at Red River College — even though he graduated 15 years ago.
“I’ll never forget our marketing instructor,” says Williams, a 2002 graduate of RRC’s Commerce Industry Sales and Marketing program. “He was always discussing how diversification is the wave of the future because of the different economic challenges, and [that we should] try to have different types of business revenues.”
That seemingly small pointer became the secret to Williams’ success.
Five years ago — after working as a top-level sales executive at several companies and trying his luck launching a cellphone app — Williams turned to the trades, and started working with a duct cleaning company. His co-worker’s dad had a demolition company that was going out of business, so they took care of his remaining jobs.
Within a week, Williams realized it would be far more profitable to give up the dust bunny battle and pursue demolition full-time. That’s when he realized his dream of business ownership, and founded Smashers Demolition.
As anyone who’s ever watched HGTV would know, tear-down projects often lead to safety hazards — notably mold and, in older buildings, asbestos. Given that reality — and the tip from his RRC marketing instructor — Williams diversified his company by hiring asbestos and mold experts.
Now Smashers Demolition is, he says, “the No. 1 choice out there for asbestos remediation.”
“We recognized early on that safety is a huge deal in this field, and there were virtually no companies that were COR (certificate of recognition) certified in safety and asbestos,” Williams says. “We became COR certified in 2015 … That was a pivotal point. I’m pretty sure we doubled our sales when we got COR certified.” Read More →