Chekkit out: Wi-Fi logins leveraged to help businesses build customer bases
Would a text message from a local coffee shop offering a free espresso get you back in the door? With some help from Red River College students working out of the ACE Project Space in the Exchange District, a new Winnipeg-based service provider believes the answer is yes.
Chekkit Wifi Marketing and Analytics is the brainchild of Daniel Fayle, Myles Hiebert, Lee Klimpke and Emily Franz-Lien, whose aim is to help businesses build loyalty programs through Wi-Fi login pages and text messages.
The team members are currently Entrepreneurs in Residence at RRC’s new project space on McDermot Avenue, where they’ve been working with Business Information Technology students to develop their product.
“The knowledge and resources available at ACE and in the Exchange District is immense,” says Fayle. “When we started, we had nothing — and through ACE we have office space, networking opportunities, a boardroom to host meetings and demonstrations, and a lot of support.
“The students we worked with were a big asset and we’re grateful to have been able to provide them with an opportunity to share their skills.”
The Chekkit team’s goal is to create optimal first experiences for customers, and to generate repeat traffic for businesses that offer free Wi-Fi.
“In creating this product our question was, ‘If someone walks in the door, how do you get them back in?’ Most people, their eyes are on their phone, and they’re going to log in to Wi-Fi,” Fayle explains.
“When they log in or when they leave, they can opt in to receive great deals from the business they visited and the brand they love, so the business can send them an offer that will make them want to come back.” Read More →









