Solo artist: Graphic Design grad a hitmaker in the Canadian music scene
It didn’t take artist Roberta Landreth long to find her groove after she graduated in 2012 from Red River College’s Graphic Design (Advanced) program.
The 32-year-old proprietor of Treehouse Design landed a gig at brand development and communications firm Honest Agency directly out of college, working with clients like Folklorama and KidsFest. Just two years later, while she was deeply immersed in a side project, she was ready to hang out her own shingle.
In 2015, that side project — designing album art and a 150-page booklet for Christian musician Steve Bell’s 25th anniversary box set Pilgrimage — earned her a Juno Award, a Western Canadian Music Award (WMCA) and the Gospel Music Association of Canada’s Covenant Award.
“That one was a huge amount of work, like hundreds of hours,” she says.
“I just finished another kind of heavy-duty one for a guy named Matt Dusk out of Toronto. That one was crazy.”
As in crazy-cool. Working on a tight deadline, that job included a 50-page book with 10 illustrations for retro-crooner Dusk’s new JetSetJazz tribute to Frank Sinatra.
Her most important client is much closer to home — her husband of two years, David, who founded local roots-rock outfit the Bros. Landreth with his sibling Joey.
Bell first enlisted Landreth (nee Hansen) after seeing her artwork on their album Let It Lie, for which they picked up a 2015 Juno Award just moments before Roberta’s win at a gala in Hamilton, Ont. Read More →