Real talk, real insights: brand promise for new grad-led business podcast
Winnipeg’s business leaders are in the hotseat.
In a good way.
RRC Polytech is title sponsor of the Exec(utive) Hotseat Podcast. It’s a new venture featuring entrepreneurs and CEOs in conversation with hosts Lisa Thompson and Amanda Buhse – both proud RRC Polytech alumni and successful business owners in their own right.
“It motivates me when I see executives around the world getting their message out,” said Thompson, president and creative force behind Brand Revival & Design Inc. (BRD), a marketing and design agency that helps B2B brands stand out.
“There isn’t a lot of attention on the many great leaders in Winnipeg and from Winnipeg. They’re doing interesting things; for example, one of our guests is doing important environmental work, while also giving back to causes that save wild animals.”
“We want to make our Winnipeg leaders findable.”
Some twenty years or so into her sales and marketing career, Thompson remains eager to keep learning about business. She studied Business Administration in 2006, with her final year focusing on entrepreneurship. She describes herself as “obsessed” with entrepreneurs, drawing inspiration from their passion.
“Entrepreneurs are on an island. Once you build a community of fellow entrepreneurs, of peers, you’ve got help. I could not have gotten where I did in business without those people, but I had to really fight to find them.”
She came up with the Hotseat concept in part to address that gap, launching the podcast on her own in 2024.
An early guest was Amanda Buhse. A 2006 graduate of RRC Polytech’s Advanced Graphic Design program (now Communication Design), Buhse went on to co-found the upscale scented-candle brand Coal and Canary in 2014. With an aesthetic including cheeky product descriptions and a cheery graphic identity, Coal and Canary has achieved widespread success across Canada and internationally.
Though Lisa and Amanda had met in passing over the years (because Winnipeg!), it was during a pre-episode meet-up that the two felt their good chemistry. Thompson invited Buhse to become co-host and the answer was an enthusiastic “yes!”

“It was so cool because I’ve been wanting to get into podcasting,” said Buhse. “It’s an emerging medium for business. Lisa had done the legwork.”
“We have a lot in common. Even though my company provides a product and Lisa’s provides a service, it’s the same fundamental processes and passion. And the same pressure points. That drew us together.”
Thompson appreciated Buhse’s willingness to take a risk.
“We clicked right away; we could be sisters. Our feeling was ‘Let’s go for it!’.”
Together they’ve leaned into the medium with the drive that led to their individual successes in business. Along with the humility to learn what they don’t know.
“At first it was a little bit like ‘what are we doing?’,” said Thompson.” But because of our backgrounds and because we’ve had a lot of meetings with entrepreneurs, we have a comfort level with those conversations. But we are still learning the world of podcasting.”
“We’re both networkers and we talk to people,” added Buhse. “In my head, it’s easy to converse. But a podcast – there’s a lot that goes into it. In front of the mic, you need to be ten steps ahead but also be present. Having a partner is challenging too, in a fun way. We need to be in sync with each other and make sure the spotlight is on the guest.”
Episodes touch on a wide range of business topics, including startup advice, global brand management, finances, mindset, and community building.
The aim is for listeners to get tangible takeaways in less than an hour, Thompson said. Thus the signature “Hotseat” segment of each episode, when guests share their top three strategies for success in their areas of expertise.
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