Graphic Design grad helps launch ‘We Speak Music’ campaign, just in time for Juno Week in Winnipeg
He first made his mark on the local music scene in the usual way — designing posters and album art for his band as a teenager.
Fast forward a decade, and Red River College grad Christopher Samms is helping spread the word about Winnipeg’s status as Music City of the North, through a series of high-profile projects that coincide with the arrival of this week’s Juno Awards.
Samms (Graphic Design, 2009) was one of the designers behind the “We Speak Music” campaign launched recently by Winnipeg’s Juno Host Committee, in conjunction with Manitoba Film and Music. He worked on the campaign while employed by ClarkHuot/Cocoon, a design and branding firm contracted to help promote the annual awards.
“The main challenge was: how do we sum up why the Junos should be in Winnipeg, and why the entire country should be coming to Winnipeg to celebrate Canadian music,” says Samms, 29. “‘We Speak Music’ ended up being the most applicable and the most versatile, since it can be applied in so many different ways — We Speak Music, We Live Music, We Love Music, and so on.”
Expect the campaign to reach critical mass as Juno Week runs March 24-30, starting with a series of club and smaller-venue shows before wrapping up with a star-studded MTS Centre gala, featuring the likes of Robin Thicke, Sarah McLachlan, Arcade Fire, and Tegan and Sara.
This year’s Juno nominees include local indie darlings Royal Canoe, whose 2013 debut Today We’re Believers features album art by Samms. Read More →




