RRC grads launch “one-stop-shop” for local, specialty food products
A trio of Red River College grads have teamed up to launch a new company that’s poised to become the leading distributor of specialty foods in Central Canada.
Chris Boreski (Business Administration, 2004), Wayne Doerksen (Red Seal Chef, 2001), and Brennan Taniguchi (Business Administration, 2010) are the driving forces behind World Wise Distribution, a new Winnipeg-based company that was launched to meet the growing demand among retailers and restaurants for natural, organic, gluten-free, kosher, vegan, locally-grown and other specialty food products.
“It’s a great feeling to see the amazing reaction from our wholesale customers when they see our wide assortment of products,” says Boreski, operations manager at World Wide Distribution. “They know they can purchase them here — from a local company.”
Since most distributors are based in Toronto or Vancouver, local retailers are usually forced to purchase specialty items from out-of-province.
“Shipping dollars outside (of Manitoba) is no longer necessary,” says Doerksen, a former chef and self-described product guru who saw the market need for a local distributor specializing in locally-grown products.
“Our business model is based on fast delivery and local expertise — something that was really lacking in the marketplace, when the closest specialty natural foods distributor was based in Toronto.” Read More →




