Home is where the art is: Graphic Design grad launches clothing line celebrating provincial pride
Thinking local isn’t just Kyle Doucette’s passion — it’s his job.
As the founder of Friendly Manitoba Clothing, Doucette pays homage to the prairie lifestyle by designing and selling T-shirts and sweatshirts emblazoned with staples like the province’s prairie crocus, as well as his company’s namesake phrase.
Customers from Manitoba and beyond have responded well to the quirky streetwear line since it launched last spring — and Doucette couldn’t be happier about keeping his growing business right where it started.
“I like the idea of keeping things small,” says Doucette, a 2011 graduate of Red River College’s Graphic Design program. “I don’t have any hopes of grandeur. I don’t want to go into big box stores or anything like that.”
In fact, Doucette didn’t see himself having a storefront at all, until he was given an opportunity he couldn’t refuse. In the summer, another local business owner approached him with his first big break: A rent-free space on the second floor of The Forks Market for three months, as part of the Downtown BIZ’s Launch It initiative. Doucette leapt at the chance to build his clientele and network with other local retailers, while enjoying program perks like free Wi-Fi, signage and workshops.
“There’s a constant place where I can interact with customers,” he says of the storefront, which he’ll occupy until November. “It’s a lot more convenient than just doing things online.”
Of course there are the typical challenges that come with running a new business, especially one that’s a “one-man show”, as Doucette calls it. But he credits the training he received at RRC for giving him the tools he needed to have confidence in himself and his line.
“I’m grateful for the education I received there,” says Doucette, who admits to applying to the program with very little knowledge of graphic design. “At the time I don’t think I understood what I was learning but everything I was taught there applies to what I do now.” Read More →
