Innovation motivation: App-building brothers find startup success as “code pirates”
“#InnovateOrDie,” reads the motto on the walls at Bold Innovation Group, and it’s a message the IT company takes to heart.
“We took an old motto and we renewed it for our generation,” explains Yvan Boisjoli (shown above, at left), one of Bold’s four founding partners. “[The original was], ‘If you’re not growing you’re dying.’ So what we did was just refresh it to #InnovateOrDie.”
Since Bold launched in March 2012, this mentality has helped the Île-des-Chênes-based company quickly become one of the leading third-party suppliers of apps for ecommerce behemoth Shopify.
Founded by brothers Yvan and Eric Boisjoli, Stefan Maynard and Jason Myers, Bold has already put 15 Shopify apps on the market and plans to launch another two per month for the foreseeable future. In its short time in existence, Bold has served almost 15,000 clients, including Microsoft, Time Life and Cirque du Soleil.
The Boisjoli brothers, both graduates of the Computer Analyst/Programmer (now called Business Information Technology) program at Red River College, are self-described ‘Code Pirates’ – meaning they build the apps – while Maynard is a ‘Design Ninja’ and Myers heads up Marketing. The fun job titles go hand-in-hand with the company’s ‘Work hard, play hard’ mentality; their office includes a foosball table and arcade games and the founders endeavor to ensure it’s a workplace with lots of perks.
The ‘Work hard’ part is also vitally important, as demonstrated by the company’s growth and success. Starting with just the four co-founders in 2012, Bold now has a staff of over 40. And they’re receiving accolades, winning the Young Enterprise category of the Entrepreneur Prizes handed out by the St. Boniface Chamber of Commerce, along with a national award for economic development and employability from Réseau de dévelopment économique et d’émployabilité (RDEE) Canada, the nation’s Francophone economic and employability network. Read More →




