Walking through an IKEA can’t simply be described as shopping for something — it’s more like navigating through a maze of thoughtfully designed rooms.
The in-store displays are an iconic part of the IKEA experience and are different in every location, based on localized market research. They’re designed to address the needs of a specific person, place and price-point.
Customers see a room, but Josephine Pulver — an interior designer and Residential Decorating instructor at Red River College — saw a chance to connect with the industry and turn IKEA’s design process into a final project for her students.
“Last year I placed two of my students at IKEA for their practicums and got to meet some of their staff, and saw the opportunity to set up a project with them,” says Pulver. “The mission is to get students involved, and show the industry what our students are doing at RRC.”
Five displays designed and built by Pulver’s students are now on display at IKEA’s Winnipeg location. The five rooms — called Co-Create Spaces — were unveiled over the weekend, and will remain in-store for the next three years.
Through the Co-Create project, students were able to work off-campus and immerse themselves in the process from start to finish. IKEA provided the research, room dimensions, budget and list of products, then the students broke into groups and began sketching solutions for better everyday living.
“We start from inspiration and develop a concept, which we present to our client, then we get our client’s feedback and get them involved in the progress of the plan development,” says Pulver. “We then carry that through to the completion of the project.” Read More →