Port of call: CreComm grad promotes Winnipeg as transportation hub to the world
Whether it be by plane, train or truck, Carly Edmundson is doing her part to establish Winnipeg as a central transportation hub.
Edmundson is the executive director of marketing and communications at CentrePort Canada Inc., the corporation responsible for developing the 20,000-acre tri-modal (air, rail and trucking) inland port anchored by Winnipeg’s James Armstrong Richardson International Airport.
“There are three types of marketing and communications that we do at CentrePort,” says Edmundson, a graduate of Red River College’s Creative Communications program.
“The first is awareness raising. Canada, or indeed Manitoba, is not always top of mind for global investors. So our first job is to educate potential investors on all of the advantages of locating in our province.”
“A second focus of our marketing programs is targeted to businesses that we’re looking to attract, usually from outside of Manitoba and often from outside of Canada. There are six key sectors — agriculture, manufacturing, energy and mines, biomedical, transportation and logistics, and e-commerce — that are well-suited to set up new operations at CentrePort. We’re very precise about who we’re targeting and delivering the type of information that business leaders are interested in to make a decision of that magnitude.”
“The flip side of that would be our local marketing. Obviously developing a 20,000-acre inland port in Manitoba is going to affect those of us who live, work, play, and learn here. We focus on raising awareness on how the inland port’s development is positively impacting Manitoba’s economy and creating jobs.” Read More →



