CreComm grad shines a spotlight on Exchange District developments
There are those who prefer to make the news, and those who prefer to be the news. Red River College graduate Stephanie Scherbain knows which side she’s on.
“I wanted to be a part of the news, and not write the news,” says Scherbain, a graduate of RRC’s Creative Communications program. “I felt like I could make a difference by being in an organization that had initiatives and had something for journalists to write about.”
Mission accomplished. After studying both journalism and public relations in her first year of CreComm, Scherbain chose to major in PR during the program’s second year. She graduated in 2008 with all of the tools she needed to fulfill her career goals – and fast.
She landed a marketing job at St. Vital Centre in 2009 before assuming her current position as marketing and communications coordinator for the Exchange District Business Improvement Zone (BIZ) in 2010. There she shines a spotlight on the bustling area of downtown Winnipeg, by maintaining the organization’s website, working with businesses to create events, organizing culinary tours, and even playing tour guide herself on walking tours of the historic district.
“We feel that the Exchange is in the midst of a renaissance,” she says.
Scherbain credits her practical and hands-on CreComm education for giving her all of the tools she requires to do her job, from technical and presentation skills to TV and radio industry insight.
“It gives you the ability to think from different perspectives,” she says. “If you want to be on the news, then you’ve got to have something newsworthy. But then you have to think from the TV perspective, the visual perspective. It allows you to adapt to the different industries to make it a bigger, better picture.” Read More →










