Just over a year ago, RRC Polytech launched Communication Management, a post-graduate diploma program to help professional communicators boost their business acumen and leadership skills. The program’s first cohort is a mix of professionals who specialize in various communication disciplines.

Their common link is that they’re all now working in organizational communications, and came to the Communication Management program to build experience that will open more professional opportunities.

“I have already put my new skills into practice in my work at Manitoba Hydro,” says Kathleen Hodgson, Community Investment and Public Safety Specialist at Manitoba Hydro. “The course content is designed specifically for people like me, who may have mastered the fundamentals of communications but are still eager to learn more. I believe the confidence I gained from taking Business for Communicators 1 gave me the edge I needed to bid on an exciting new role within my organization, and get it.”

“The program has really helped boost my confidence and renewed my passion for my work, which is great for me and Manitoba Hydro,” says Hodgson.

The Communication Management program is offered online, on weekday evenings. The courses cover traditional business topics ranging from operating fundamentals (finance, governance, reporting, labour law) to professional project management and leadership skills. In addition to those, courses provide deeper dives into skills particularly relevant to mid-level communicators, from stakeholder engagement to change management and digital content marketing.

To complete the program, each student will complete a capstone project that puts their skills into practice for a real-life client of their choice – either an employer or another organization they want to help.

“Our Creative Communications grads develop strong communication skills in their diploma program, but we just don’t have the time to build the extensive business knowledge, project management and leadership skills we’d like to,” says Melanie Lee Lockhart, M.A., APR, who coordinates the Communication Management program. “Having taught Public Relations and Communication Management in CreComm for more than a decade, I know the vast majority of our grads find industry jobs quickly. But some eventually need additional training to help them move up.”

“We developed the Communication Management program to connect CreComm grads’ communication skills with the business knowledge and management skills they need,” says Lee Lockhart.

The Communication Management program comprises 12 courses. This coming winter term (January – April 2023), the program will offer its Managing Major Projects, Digital Content Marketing, and Labour Law and Management courses.

Between pandemic-related changes in the way we all work and the evolving influence of technology, professional communicators are doing more and more project management. Project management programs and designations are growing out of this need, and are equipping professionals to move up the ranks as they can handle more responsibility. The Managing Major Projects course aims to fill that gap for professional communicators in the Communication Management program.

While programs like RRC Polytech’s Creative Communications equip their graduates for the communications side of their roles, they don’t have enough time to develop extensive project management practices and skills.

Enter Managing Major Projects, a course in RRC Polytech’s new post-graduate diploma in Communication Management.

“The fact is, you can’t possibly learn everything you need to manage communications for an organization in a two-year program,” says Rose Regier (CreComm 2015), who has managed major projects for clients, including the Canada Summer Games, and will be teaching the evening course in the Winter 2023 term. “And besides that, you really need to have experience in an organization before you can really understand how project management should properly work.”

“This course was designed for people who are working as professional communicators. We build on what they already know and do, to develop high-level project management skills that will help them successfully play more important roles,” says Regier.

Like all courses in the new Communication Management program, the Managing Major Projects course develops related professional project management skills and picks up at the skill level its students achieved in a communications-related diploma or degree program. The students learn principles and best practices and then apply them to real-life client situations, in their own workplaces where possible.

“[Communication Management] is an innovative, industry-driven program,” says Joey Pothe, Communications Officer, Association of Employees Supporting Education Services (AESES), who is pursuing the post-graduate diploma in Communication Management and took Managing Major Projects in the Winter 2022 term. “It has small, flexible online classes; instructors are knowledgeable industry experts, and the real-world assignments can benefit your current employer.”

Managing Major Projects classes begin the evening of January 3, 2023, online, and are open to anyone with a diploma or degree in business communications, advertising, marketing communications, public relations, or communication management, or who has worked as a professional communicator.

Brenda E. Enns would like to send out a special Thank You to all the students who nominated her for the Teachers Award of Excellence 2021-2022. She appreciates and loves her job teaching in the Nursing Techniques lab, and receiving this award shows that her students appreciate her too.

Post created by

Jennifer Johnson

Nursing Lab Manager