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Culture of Giving at West End Radiators

August 1, 2019

A whiteboard in the meeting room at West End Radiators (WER) outlines the company’s core values; Integrity, Quality Service, Fun, Innovation and Teamwork. According to Wayne Feeleus, Owner and General Manager of WER, the employees who come to work each day embody these values. While they are happy to be there doing their job, they are even happier to contribute to something greater than themselves.

“It’s not just about coming to work everyday to make money, it’s about doing something more,” he said. “We want to be in the community and make a positive difference.”

One of the ways WER makes a difference is by incorporating a line item on their monthly financial report that is allocated to charity. Staff decide together each month where to donate the $1,000, and for the month of February they decided on Red River College.

“We have our first-ever co-op student from Red River’s Mechanical Engineering Technology program this summer and we couldn’t be happier with him,” Feeleus said. “We’re already trying to see if he can come back. This is the beginning of a new relationship for us, and we wanted to donate to thank Red River in their efforts for training the workforce of the future.”

Donations like this help students at RRC achieve success in their chosen careers by providing hands-on learning opportunities in state-of-the-art facilities. Recently, donations like this one helped the College to elevate the training experience for students in its skilled trades programs. The new Skilled Trades and Technology Centre is 104,000 square-foot complex outfitted with cutting-edge equipment and technologies that help students stay ahead of the curve.

“We’re a growing company,” said Feeleus. “We’re always looking for people and if the majority of students and grads at RRC are as impressive as our current co-op student, then that’s a place we’re going to look for new hires.”

Founded in 1960, and family-owned and operated since 1980; West End Radiators is a leader in the industrial radiator business. Over the years, it has grown from what was a ‘small mom and pop shop’ to being Manitoba’s only on-site radiator manufacturer and top of the market in industrial cooling system needs for clients in Manitoba, Saskatchewan and Western Ontario.

Feeleus believes that the more you give, the more you get back – both financially, and in the goodness of life. It’s something that he teaches to his employees and that he hopes they pass along to their families.

“Our goal is to teach others to give,” he said. “If I give, I can only do what I can do.  If I teach 25 others to give and they teach their kids and spouses now we have something that can really make a difference.  We want to create a legacy not just a one-time donation.  This world needs more good people with giving hearts.”

Join West End Radiators in helping RRC students become the next generation of leaders in Manitoba’s skilled workforce.

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