CreComm grad keeps TSN 1290’s drive-home show in gear
Adam Toy is the off-air hustle behind the Hustler and Lawless show.
As senior producer at TSN 1290, Toy’s main task is putting together Hustler and Lawless, the station’s afternoon drive show featuring hosts Andrew Paterson (Hustler) and Gary Lawless.
A graduate of Red River College’s Creative Communications program, Toy starts his day by scouring the sports news for show topics. At 9 a.m., he participates in a conference call with the show’s hosts, where the trio puts together a first draft of that afternoon’s show.
After that call, Toy begins booking guests, putting together audio clips and compiling information for the show. Simultaneously, he’s checking in with the station’s program director and promotions department to see if there’s anywhere else he needs to direct his attention.
Toy’s job really heats up when the Winnipeg Jets play at home. On game day, he attends the morning skate at MTS Centre, gathering audio and checking in with visiting sports writers. Then he shoots a Facebook Live video with Brian Munz and Paul Edmonds, TSN 1290’s Jets broadcast team. Next, it’s back to the station to cut up audio, print notes and finalize the show.
And on game days, Hustler and Lawless broadcast live from Boston Pizza cityplace, so Toy heads back downtown for the show, after which he heads over to the rink for the game. During the game, Toy handles social media for the station; post-game, he’s in the dressing room, interviewing the players and personnel.
“There’s this thing called the NHL grind, the grind of the season. It’s a real grind,” Toy says. “There are times when that high pace and those long hours can get to a person, and it has got to me before, but I’ve adopted some practices to help me get through that. I try to take care of my body. I’m in the gym three times a week and I try to eat well. I’m also trying to improve my practice of meditation, so I can attack the day with a refreshed mind.” Read More →