Donor-First Naming Recognition Standards

A Note to Our Partners

Many of our centres, programs and events help to support Indigenous learners or other equity-deserving groups, and “supported by” or “sponsored by” language risks creating a one-sided impression that diminishes the spirit of collaboration.

Our goal is to frame donor recognition as a true partnership – walking alongside learners and communities, contributing together to shared outcomes – rather than positioning support as something granted from outside.

As such, apart from direct support for physical spaces (classrooms or labs), RRC Polytech will use the term “Partner” and “In Partnership With” as a standard for recognizing generous support from donors and sponsors.

Donor-First Naming Recognition

The following applies to Donor-First Naming Recognition (i.e., donor/sponsor name as part of the official name of the centre/program/event).

General Referencing

Your organization’s name as part of the institute or centre or program or event

Examples

Price Institute of Advanced Manufacturing and Mechatronics

or

Qualico Introduction to Trades Program

Website Application

• Donor/sponsor logos will appear in an area of the page directly beneath the name of the centre/program/event clearly identified by a Partner heading.
• Click-through links to donor/sponsor offerings or other external websites will be used in supporting blog articles (but not on the web page).

Examples

Organic Social Media Application

While every effort will be made to achieve donor/sponsor’s goals, to maintain a consistent brand voice, RRC Polytech will have final say on how posts are written.

• Donor/sponsor name will always be mentioned in the title of the centre/program/event.
• Donor/sponsor will be tagged in the post if they provide appropriate social media handles.
• Donor/sponsor logos are reserved for donor/sponsor posts — these posts will be shared by RRC Polytech as often as is appropriate.
• Links in RRC Polytech posts will direct users to RRC Polytech’s website or event, while links in the donor/sponsor posts (shared by RRC Polytech) will direct users to the donor/sponsor website or promotion.
• RRC Polytech cannot guarantee which platforms posts will appear on, nor how many posts will be made for an event. However, your success is our success and RRC Polytech will make every effort to market the event to audiences where and when it makes sense.

Example

Paid Social Media Application

While every effort will be made to achieve donor/sponsor’s goals, to maintain a consistent brand voice, RRC Polytech will have final say on how advertisements are written.

• Instead of logos, the donor/sponsor name will appear, as per templates developed and deployed by RRC Polytech, in the title of the centre/program/event, and again as part of a thank-you message when space allows.
• RRC Polytech cannot guarantee which platforms ads will appear on, nor how many ads will be made for an event. However, your success is our success and RRC Polytech will make every effort to market the event to audiences where and when it makes sense.

Example

Print and Signage Applications

• In order to achieve branding consistency and meet legislated accessibility standards, print materials will not include donor/sponsor logos and/or taglines.
• Instead of logos, the donor/sponsor name will appear, as per templates developed and deployed by RRC Polytech, directly beneath the name of the centre/program/event, in a clearly identified Sponsor, Supporter or Partner subheading (subtitle recognition).

Example