Energies were high and the chatter around the room was loud at Red River College Polytechnic’s (RRC Polytech) annual Directions Business Conference where 500 students and 240 industry partners gathered at the Victoria Inn Hotel in late February to make connections, share information and explore new directions.  

“I wouldn’t say I was nervous going into it, but I wasn’t really sure what to expect or what it would look like, but at the end of the day, I was quite happy I went. It was really powerful to hear the keynote speakers and the guest speakers that were there,” said Shane LeBlanc, second year Business Administration student.  

The half-day conference connected students from Business Administration, Indigenous Education, Continuing Education and Hospitality and Tourism with professionals and industry leaders throughout Manitoba.  

The conference featured messages from RRC Polytech President and CEO, Fred Meier and RBC Regional Vice President, Chris White and keynote speaker Amanda Buhse, Graphic Design alumni and CEO of Coal and Canary Candle Company, a local luxury candle company.  

“Directions offers a unique relationship-building experience that benefits everyone who takes part,” said Fred Meier, President and CEO, RRC Polytech.

“It’s an incredible opportunity for students to grow and learn by connecting with an unparalleled network of industry leaders and proud alumni who are driving the economy and are making a positive impact in our community, and for our partners to network with the future leaders in their respective industries – some they may work alongside one day very soon.” 

A highlight of the event for students was the roundtable sponsored by RBC Future Launch, as a part of its Reaction by Collision initiative.  This partnership between RBC and RRC Polytech is aimed at helping students expand their networks, explore roles in various fields, and discover how industry is innovating and solving programs.  

Students circulated between four tables according to their field of interest and explored four different skill areas in 20-minute sessions. These sessions provided an intimate session where students were able to sit down with some of the top employers in Winnipeg and connect with organizations looking to hire new graduates.  

“It was a great opportunity to be able to have conversations like this.  For me, as a student, I would not have the opportunity to talk with people from RBC if it was not for events like this. I was able to clarify and understand their jobs, what they do and make sure that it’s something that I want to pursue,” said Lara Andrade, Business Administration student. 

“RRC Polytech Directions is a unique format bringing together the aspirations and curiosity of bright young minds with the experience of seasoned professionals and alumni,” shared Chris White, RBC Regional Vice President joined by 25 RBC employee volunteers. “Directions is a tremendous opportunity for students to make connections and shape their growth.” 

The conference also provided students an opportunity to participate in the RBC Headshot Lounge and the RRC Polytech Proud Alumni Panels where they heard from former students who are working in the industry.  

“They shared how they went from being students to where they are now in their career and they gave us great advice,” said Lara.  

Lara, an international student, started attending RRC Polytech after having spent a semester at a different institution in Manitoba and transferred to the Business Administration program at the College.  

“I really enjoy how things are more direct and hands-on, because that’s what I need. RRC Polytech gives you all the tools you need to be ready for the work environment. And this experience and having the ability to make these contacts is a perfect opportunity for students,” Lara added.  

The Reaction by Collision event series hosted one more event for the 2023/24 academic year, the RBC Reaction by Collision Indigenous Career Fair on March 21, where students were able to connect with employers from over 40 organizations who have job openings and opportunities for Indigenous students and graduates.  

Watch the short recap video of the Directions Business Conference here.