Directions Business Conference

Who’s Who

Keynote Speaker

Amanda Buhse, CEO, Coal and Canary Candle Company

Headshot of Amanda Buhse, CEO Coal and Canary Candle Company

Amanda Buhse, a dynamic entrepreneur and marketing virtuoso, stands as the Founder of Coal and Canary, while co-founding Piper & Perro. Her exceptional creative prowess has garnered recognition on both national and international stages, including accolades from Forbes, placement in prestigious awards shows such as the GRAMMYs, Oscars, Emmys, and Golden Globes, and features in The Globe and Mail, Good Morning America, Cameron Diaz’s The Body Book, Style at Home, Canadian Living, and many more.

With a passion for infusing creativity into every facet of business and life, Amanda’s indomitable spirit transformed her brand from a modest $40 investment into a multimillion-dollar enterprise. Forbes Magazine celebrated Coal and Canary as “Canada’s beloved artisan candle company” under Amanda’s visionary leadership.

Amanda Buhse is a visionary force of creativity, a catalyst for change, and an inspirational leader in the worlds of business and personal development. Amanda is a proud RRC Polytech alumni having graduated from the Graphic Design program (now called Communication Design) in 2006.

Read Amanda’s full bio on the blog ›

RRC Polytech Proud Alumni Panels

You will hear from RRC Polytech alumni who have taken the skills and training they learned while in college and turned that knowledge into careers. You will hear how they went from being students yesterday to successful businesspeople today.

Learn more about the Alumni Panels ›

RBC Reaction by Collision Roundtable Discussions

These more intimate and informal smaller group sessions or ‘roundtables’ will feature employers that have hired RRC Polytech grads, offering students the opportunity to discuss career opportunities, learn what is needed to be successful in their profession and create contacts for future employment.

Learn more about the RBC Reaction by Collision Roundtables ›

Representatives from the following companies will be participating in the discussions:

  • Assiniboine Park Conservancy
  • ATP Nutrition Ltd. / MITT Manitoba Institute of Trades and Technology
  • BDO
  • Birchwood Auto
  • Bison Transport
  • BMO
  • Boeing
  • Canada Life
  • Canadian Kraft Paper Industries
  • Canadian Museum for Human Rights
  • CentrePort Canada Inc.
  • City of Winnipeg
  • Folklorama
  • Harris Leadership
  • Harris Transport
  • Office of Auditor General – Manitoba
  • RBC
  • Schinkel Properties
  • Sparrow Hotels
  • Talbot & Associates
  • The Exchange Group
  • The Fairmont Hotel
  • The Forks North Portage Partnership
  • The Fort Garry Hotel, Spa and Conference Centre
  • Thermëa by Nordik Spa
  • Victoria Inn Hotel and Conference Centre
  • Wellington Altus
  • Western Financial Group
  • Wildwood Transport Inc
  • Winnipeg Folk Festival

Thank you to RBC Future Launch for their generous support of the RBC Reaction by Collision Roundtable sessions.


Special thanks to our RRC Polytech community and those instructors who have helped in the planning of today’s conference and those who have given their time today to create this opportunity for our students.

Students: If you are in need of assistance at Directions Business Conference or have any questions, please be sure to look for instructors wearing bright yellow name tags. Don’t be shy, they would love to help!

RRC Polytech campuses are located on the lands of Anishinaabe, Ininiwak, Anishininew, Dakota, and Dené, and the National Homeland of the Red River Métis.

We recognize and honour Treaty 3 Territory Shoal Lake 40 First Nation, the source of Winnipeg’s clean drinking water. In addition, we acknowledge Treaty Territories which provide us with access to electricity we use in both our personal and professional lives.

Learn more ›