The inaugural RRC Polytech–University of Winnipeg (UWinnipeg) Marketing Case Competition, held earlier this month at RRC Polytech’s Exchange District Campus, was an outstanding showcase – providing the opportunity for aspiring marketers to develop innovative, real‑world solutions for local businesses.

Eight teams – six representing RRC Polytech’s Notre Dame, Exchange District and Steinbach campuses and two from UWinnipeg – competed to prepare a case for local Winnipeg enterprise Peg City Car Co-Op.

Teams had three hours to review the case, identify the primary case problem, develop at least three viable alternative solutions, along with recommendations and conclusions, and prepare a 15-minute PowerPoint presentation to present to the judges.

The First-Place team, from RRC Polytech, took home $1,000, with each member also receiving a Bluetooth speaker, courtesy of Praxar online simulations, a Quebec-based company that produces online business education simulations used in the RRC Polytech Marketing Foundations course (video game simulation) and the RRC Polytech Business Strategy course (kayak production simulation).

Team Winnie from UWinning came in second, with another RRC Polytech team, TriLogix Marketing Alliance, taking third.

A series of three online case development workshops were held prior to the event, where participating teams could learn from RRC Polytech instructors and earn practical advice to help with this competition and in their future careers.

Thank you to judges Joelle Foster, CEO of North Forge; Dr. Wendy Yan, Marketing PhD and Business Development Manager of FuturPreneur; and Taras Wasyliw, Chair, Business Administration & Hospitality Business Management at RRC Polytech.