Business Administration – Marketing
UPCOMING EVENTS
Business and Management Tour
REGISTERMatch creative thinking with strategic action to turn ideas into impact.
Learn how to craft powerful marketing tactics, connect with audiences and drive results in today’s fast-paced business world.
Business Administration – Marketing is a specialization program. Students interested in this program must apply to and complete the first common term of the Business Administration program.
Do you have a great imagination, enjoy discovering what motivates people and thrive on crafting smart strategies?
In this program, you’ll learn how to identify and leverage opportunities in the marketplace, use a variety of technologies to create compelling promotional campaigns, and develop effective pricing, packaging and distribution strategies. Immerse yourself in the dynamic world of marketing through a practical education that shows you how to use both digital and traditional media to drive sales and build customer loyalty.
You’ll explore the art of selling, digital and social media, and powerful promotional and market strategies – preparing you to thrive in today’s fast-paced business environment.
Business Administration – Marketing grads may be eligible for transfer credits to continue building their skills through the Professional Sales and Strategic Marketing certificate program.
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Program TypeFull-time
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CredentialDiploma
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Program DeliveryProgram courses are delivered primarily in person, with some components delivered online. See locations to understand where the in-person components of this program take place.In-person hybrid
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In-person LocationsExchange District Campus, Notre Dame Campus, Interlake and Peguis – Fisher River Campus, Portage Campus, Stevenson Campus, Steinbach Campus and Winkler Campus
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Program Length2 years
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Total Tuition / Fees for CoursesEstimated total tuition fees for all terms of this program for domestic students. Other fees not included in this total include textbooks, supplies, application fee, etc. Learn more ›$8,400 – $9,300
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How to EnrolThis program requires a formal application. Find out how to apply ›Application required
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Application TypeRRC Polytech programs have different types of applications. Learn more about application types ›General entry
Experience a Polytechnic Education
Full-time Delivery: Something New Every Term
After completing Business Administration’s common first term, you can choose to specialize in Marketing. Through this major, you’ll develop industry-relevant marketing, leadership, entrepreneurial, and professional skills in an engaging, active-learning, student-centred environment.
TERM 2
Gain an intermediate understanding of marketing concepts and learn how the economy and business are interconnected.
TERM 3
Engage in applied learning, with a focus on marketing practices. Ethical decision-making, diversity and sustainability are integrated into client relationships and campaign strategies.
TERM 4
Graduate with confidence in your marketing skills and strategic thinking – ready to launch your career.
Optional Pathway Available
Transfer credits from the Business Administration program to continue developing your expertise through the Professional Sales and Strategic Marketing certificate.
Employment Potential
Prepare yourself for career success
Potential Grad CAREERS
- Sales and marketing specialist
- Social media and advertising coordinator
- Market research analyst
- Content marketing specialist
- Sales representative
- Influencer marketing manager
- Media buyer/planner
- Customer relationship manager
- Brand specialist
What to Expect in This Program
Get Prepared for the Future of Work
Excel with practical learning and experienced instructors, all focused on your success. With an employer-driven education, you won’t just be ready for a career – you’ll be prepared to stay in front of what’s ahead.
Graduate Success
Graduates of the Business Administration – Marketing program find opportunities across a wide range of industries, working in roles such as brand management, digital marketing, sales and advertising. Many also pursue entrepreneurial paths or help grow small businesses.
The statistics below represent the opinions and employment statuses of this program’s recent grads. They were retrieved from the 2019-2020 RRC Polytech Graduate Satisfaction and Employment Report.
94% – SATISFIED WITH RRC POLYTECH EDUCATION
Past students consistently express strong satisfaction with the quality and relevance of the marketing program, which prepares them well for success in the workplace or in launching their own ventures.
94% – New Grads Hired
An education from RRC Polytech equips you with the skills and confidence to secure employment or advance your career at any stage, supported by competitive salaries and ongoing professional growth.
94% – Consider Instructors Knowledgeable
Our marketing faculty bring significant real-world experience to the classroom, providing students with current insights and practical knowledge that help them stand out in the job market.
Who Should Enrol?
Turn your talents into academic success
You are eager to enter the business world while developing your skills in marketing. As a student in the Business Administration – Marketing program, you can manage your time effectively, stay organized, grasp concepts from course materials and contribute to group projects and classroom discussions. You are a self-starter who focuses on both the big picture and the details, making sense of it all to provide fact-based insights.
Students that excel in this program often share these interests, skills and personality traits.
PERSONALITY TRAITS
- Big-picture thinker
- Creative
- Detail-oriented
- Results-oriented
- Team-oriented
SKILLS
- Communication
- Integrity
- Motivation
- Presentation
- Time management
INTERESTS
- Marketing strategy
- Event planning
- Brand management
- Digital and traditional marketing
- Marketing research
- Email marketing
- Search engine optimization
- Customer relationship
- Advertising campaigns
- Sales
All the Information You Need
MAKE AN INFORMED DECISION
ADMISSION REQUIREMENTS
Ensure signup goes smoothly and understand program requirements before registering. Review required documents and procedures to make sure you’re prepared to enter this program.
LOCATION, DATES AND FEES
Start planning with peace of mind and get the information you need on one easy-to-find page. Review start dates, locations, book and equipment costs and program fees.
SCHOLARSHIPS
Celebrate and motivate your learning. Whether you’ve sprinted through the first term or just received your acceptance letter, find a variety of bursaries, scholarships and awards.
OTHER INFORMATION
Explore our Catalogue for more detailed information, including a program outline, course descriptions and everything you’ll need to plan and prepare for your future success.
DATES AND FEES
Start preparing with peace of mind. View information about courses and sections, including locations, delivery methods and costs. It only takes minutes to register and further your future.
LIST OF COURSES
Plan out your preferred learning journey. Review a summary of this program’s courses to discover what you’ll learn and how an RRC Polytech education will help your career.
ADMISSION REQUIREMENTS
Ensure signup goes smoothly and understand program requirements before registering. Review required documents and procedures to make sure you’re prepared to enter this program.
OTHER INFORMATION
Explore our Catalogue for more detailed information, including a program outline, course descriptions and everything you’ll need to plan and prepare for your future success.
Begin Your Journey
Get Started with RRC Polytech
Start Your Application
Your future is within reach, and we’re here to help you achieve it. Experience industry-focused opportunities available at RRC Polytech and develop the knowledge and skills to grow, lead and excel in your future career.
Contact Us
Get in touch with us today to learn more about this and other programs, receive personalized guidance and discover your best path forward.
Funding Your Education
Support yourself while pursuing your RRC Polytech education. You may be eligible for loans, grants and scholarships to help tackle your financial needs.
RRC Polytech campuses are located on the lands of the Anishinaabeg, Ininiwak, Anishininwak, Dakota Oyate, and Denésuline, and the National Homeland of the Red River Métis.
We recognize and honour Treaty 3 Territory Shoal Lake 40 First Nation, the source of Winnipeg’s clean drinking water. In addition, we acknowledge Treaty Territories which provide us with access to electricity we use in both our personal and professional lives.