Students sitting in a TV studio

Program Explorer

Creative Communications

This program has an application deadline of April 30

Turn your creativity into a communications career and become the voice of your industry.

Learn to inform, persuade and empower people with accurate, concise and creative communication in a diverse range of industries.

In this program, you will develop the versatile communications skills and in-depth knowledge you need to start a successful career in advertising and marketing communications, broadcasting, media production, journalism or public relations and communication management.

In the first year, you’ll build fundamental writing, critical thinking and digital media design skills and develop specialized knowledge in each of these dynamic industries. In the second year, you will choose a specialization and further develop your knowledge in preparation for graduation and a career.

Specialize in Advertising and Marketing Communications or Public Relations and Communication Management to complement your industry-level writing skills with an in-depth investigation of brand marketing, web design, digital marketing, analytics and digital media strategy, production and design.

Specialize in Journalism or Media Production to explore new and traditional storytelling techniques. Widen your skill set with digital storytelling and digital media design courses and learn to use state-of-the-art photography and videography equipment and industry-standard production techniques.

You’ll develop your skills through practical learning in a media production and broadcast studio, a Foley/sound recording studio and various dedicated lab spaces. You’ll also build important work experience and professional connections with real clients and industry partners through practical assignments and work placements.

  • Program Type
  • Credential
  • Program Delivery
    In-person hybrid
  • In-person Location
    Exchange District Campus
  • Intake
  • Program Length
    2 years
  • Total Tuition / Fees for Courses
    $12,600 – $14,000
  • How to Enrol
    Application required
  • Application Type
    Competitive admission
  • Application Deadline
    April 30
  • Work-Integrated Learning
    Gain hands-on experience with real work opportunities
  • Indigenous Pathway
    Program pathway available to Indigenous learners
  • International Program
    Open to students from around the globe

Choose Your Specialty

Graduate From One of Our Streams

In the second year of Creative Communications, you will choose a specialization stream and deepen your knowledge while building the versatile writing, critical thinking and communication skills you need to excel in any of these communication fields.

Design students in a studio

Advertising and Marketing Communications

Bring brands to life and apply creative strategies that resonate with target audiences and achieve meaningful results. Work with real clients to solve marketing problems and gain the skills needed to plan, create and implement traditional and digital marketing communications content.

Person taking a photo of two other students


Develop, report and produce nuanced pieces of journalism for new and traditional media. Create ethical, original and publishable stories and craft clear and concise writing for various media sources while honing your visual storytelling skills through videography and photojournalism.

Two people sitting at a news desk in a TV studio

Media Production

Share the world through your lens. Learn professional videography and field audio techniques, develop visual storytelling skills and master advanced post-production processes. Write, plan and produce a variety of digital media content for the media production, broadcast and corporate industries.

Woman giving a presentation to a class

Public Relations and Communication Management

Become the voice of your industry with the creative skills, strategic insights and ethical principles required to plan effective communications and nurture stakeholder relationships. Become a vital part of any organization and any industry, reaching target audiences and serving the public interest.

Experience a Polytechnic Education

Full-time Delivery: Something New Every Term

In this program, you’ll develop the versatile creative, writing, technical and critical thinking skills you need to work in communications and media across industries. You’ll learn by doing – through experiential training, real-world assignments and industry work placements.


Get your feet wet – explore techniques from each specialization and build foundational skills, in-depth knowledge and practical experience.


Elevate your skills with intermediate-level courses and advanced media tools before choosing your specialization at the end of the term.


Build your professional portfolio with courses, projects and a three-week work placement tailored to your area of specialization.

Term 4

Deepen your professional skill set with advanced studies focused on your specialization and a second work placement opportunity in preparation for graduation.

Employment Potential

Prepare yourself for career success

Potential Grad CAREERS

  • Advertising / digital media writer
  • Broadcast journalist
  • Communications / marketing officer
  • Videographer / video editor
  • Publicist
  • Reporter
  • Visual / written content creator
  • Content marketer
  • Event / project manager
  • Communications strategist
  • Digital producer
  • Photojournalist
  • Event planner
  • Editor
  • Marketing / digital marketing coordinator
  • Client services representative
  • Media relations officer
  • Issues / crisis manager
  • Social media manager
  • Writer


What to Expect in This Program

Get Prepared for the Future of Work

Excel with practical learning and experienced instructors, all focused on your success. With an employer-driven education, you won’t just be ready for a career – you’ll be prepared to stay in front of what’s ahead.

Exterior photo of the Roblin Centre
Study at our Exchange District Campus, surrounded by some of Winnipeg’s most influential creative, entertainment and business organizations.
Man operating a TV camera
Master multiple roles and create professional live streams, broadcasts and video productions using industry-standard facilities and equipment.
Person taking a photo of two students
Fill the front page. Build your interview, research, writing and photography skills to write and report stories or spread your organization’s message.
Man with colour swatches talking to others
Collaborate, communicate and create change, working with real clients and peers to plan, develop and execute communications projects and campaigns.
Four women collaborating on a project
Hone your writing, editing and critical thinking skills under the guidance of passionate instructors with years of industry insight and experience.
Photographer making notes
Serve your community with a career in creativity, ensuring all audiences can access the accurate information they need to make meaningful choices.
Instructor talking to students in classroom
Build your network and collaborate with local businesses, experts and industry leaders through practical assignments and work placements.
Man presenting to group in boardroom
Turn your creativity into a rewarding career. Use your talents to tackle real challenges and find innovative and exciting ways to share information.
Designers discussing drafts in meeting room
Work with students, instructors and real-world clients to plan and manage advertising and public relations campaigns, announcements and events.

Graduate Success

Creative Communications graduates are adaptable experts and industry leaders, pursuing opportunities across the journalism, media production, advertising and public relations industries. They work as content creators, creative directors, journalists, strategists, editors, consultants and communication managers across a wide range of organizations.

The statistics below represent the opinions and employment statuses of this program’s recent grads. They were retrieved from the 2019-2020 RRC Polytech Graduate Satisfaction and Employment Report.

Students in a TV studio


Creative Communications grads excel in any environment, whether they choose to be full-time employees, consultants or freelancers. Our focus on industry skills and professional readiness gives you the technical and interpersonal skills to innovate, create opportunities and achieve your career goals.


Our focus on experiential learning, personalized feedback, industry partnerships and real-world client collaboration helps you enter the workforce with confidence. Supported by dedicated instructors and student resources, you’ll have everything you need to maximize your talent and potential.

Three people talking at an art show
Photographer taking photo of two students


Creative Communications instructors are experts in their fields, sharing years of professional experience and insight. They stay active in their specialties and collaborate with industry partners to create real-life learning opportunities and ensure your education adapts to industry needs.

Doug Darling

“As a young adult… I had no idea what I wanted to do. After going into Creative Communications, I found my passion for what would become my creative outlet and career.”

Doug Darling – CEO
Tripwire Media Group
Charmaine Jennings

“(M)arketing is not linear… There are so many things that are encompassed within the industry, and CreComm was very well-rounded in giving me the extra tools that I needed.”

Charmaine Jennings – Owner
Strategic Charm Boutique
Lisa Bernstein

“The environment we’re in now — you have to think on your feet, there’s problem-solving, creative solutions and just being flexible — the program helped strengthen those characteristics in me.”

Lisa Bernstein – Co-founder
Killer Noob Escapes

“Enrolling in CreComm was the best decision I ever made and absolutely launched my career. The program provides a strong foundation rooted in the “real world” and gives you industry-wide credibility.”

Alana Cuma – Director, Strategic Initiatives
Johnston Group Inc.
Alexandra Martin

“I always knew I liked to write. But in CreComm I learned why I liked to write. Exploring the program gave me a knowable path to a creative career.”

Alexandra Martin – Director, Brand

Who Should Enrol?

Turn your talents into academic success

As a Creative Communications student, you are eager to inform, persuade and engage others. You enjoy writing and creating various types of content and have a strong work ethic and positive attitude. You want to develop your writing, planning and production skills and build a professional media and communications career in public relations, marketing communications, media production or journalism.

Students that excel in this program often share these interests, skills and personality traits.


  • Adaptable
  • Challenge-driven
  • Creative
  • Detail-oriented
  • Results-oriented


  • Collaboration
  • Positive attitude
  • Self-motivation
  • Time management
  • Writing


  • Writing
  • Social media
  • Video production
  • Editing
  • Advertising
  • Marketing
  • Public relations
  • Brand development
  • Media production
  • Strategic communications

All the Information You Need


Woman sitting in computer lab


Ensure signup goes smoothly and understand program requirements before registering. Review required documents and procedures to make sure you’re prepared to enter this program.

Exterior of RRC Polytech building


Start planning with peace of mind and get the information you need on one easy-to-find page. Review start dates, locations, book and equipment costs and program fees.

Woman standing on stairs holding certificate


Celebrate and motivate your learning. Whether you’ve sprinted through the first term or just received your acceptance letter, find a variety of bursaries, scholarships and awards.

Person browsing the RRC Polytech website


Explore our Catalogue for more detailed information, including a program outline, course descriptions and everything you’ll need to plan and prepare for your future success.

Exterior of RRC Polytech building


Start preparing with peace of mind. View information about courses and sections, including locations, delivery methods and costs. It only takes minutes to register and further your future.

Students outside in a courtyard


Plan out your preferred learning journey. Review a summary of this program’s courses to discover what you’ll learn and how an RRC Polytech education will help your career.

Woman sitting in computer lab


Ensure signup goes smoothly and understand program requirements before registering. Review required documents and procedures to make sure you’re prepared to enter this program.

Person browsing the RRC Polytech website


Explore our Catalogue for more detailed information, including a program outline, course descriptions and everything you’ll need to plan and prepare for your future success.

Begin Your Journey

Get Started with RRC Polytech

Start Your Application

Your future is within reach, and we’re here to help you achieve it. Experience industry-focused opportunities available at RRC Polytech and develop the knowledge and skills to grow, lead and excel in your future career.

Funding Your Education

Support yourself while pursuing your RRC Polytech education. You may be eligible for loans, grants and scholarships to help tackle your financial needs.

Future Student Events

Explore our upcoming information sessions and events to learn more about our programs and to get your questions answered.

RRC Polytech campuses are located on the lands of Anishinaabe, Ininiwak, Anishininew, Dakota, and Dené, and the National Homeland of the Red River Métis.

We recognize and honour Treaty 3 Territory Shoal Lake 40 First Nation, the source of Winnipeg’s clean drinking water. In addition, we acknowledge Treaty Territories which provide us with access to electricity we use in both our personal and professional lives.

Learn more ›