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VIP treatment: College partners with industry to celebrate grads and employers in new campaign

April 1, 2015

Unknown-1Red River College is extending the VIP treatment to its graduates this spring, through a newly-launched promotional campaign that celebrates the achievements of not just our alumni, but also the diverse organizations where they find employment after graduating.

As part of the new campaign, RRC invited employer organizations to partner with them on a creative, co-operative advertising blitz. The cost-sharing model provided an opportunity for industry partners to promote their brands, while also showcasing a VIP (and RRC grad) within their ranks.

“RRC alumni are known throughout Manitoba and the world for possessing the necessary skills to be VIPs in their chosen fields,” says David Rew, interim president at RRC.

“It’s just one of the many reasons RRC Grads Get Hired. This spring, we’re celebrating the role our alumni play in driving Manitoba’s economy, and how they are leaders in their careers and their workplaces.”

Appearing this spring throughout Winnipeg and rural Manitoba, the new billboards, bus benches and digital ads feature more then 40 members of RRC’s accomplished alumni community.

“This is an excellent opportunity to partner with RRC and recognize a valued member of our executive team,” says Paul Soubry, president and CEO of New Flyer Industries, whose vice-president of human resources, Janice Harper, is featured on one of this year’s billboards. (See above.)

“Red River College develops skilled grads who are driving Manitoba’s economy, and New Flyer is pleased to provide meaningful employment in our community.”

Visit RRC’s Marketing and Web Presence site for a sneak peek of the full campaign.