Red River College’s Greatest Summer Job Campaign has won a silver Prix D’Excellence medal from the Canadian Council for the Advancement of Education (CCAE).
The campaign, launched last summer by RRC’s Marketing and Web Presence and Campus Living teams, centred around a city-wide job search for a Blogger-in-Residence, who spent July and August of 2013 living in (and blogging about) the College’s first-ever student residence.
The opportunity provided the blogger with free accommodations, meals and access to a number of unique Winnipeg activities – all in exchange for daily blog entries about her experiences living downtown.
“This creative guerrilla marketing campaign was strategically designed to get neighbours involved, to form partnerships, and to use our collective networks to share our pride in the Exchange District and all it has to offer – with a key focus on RRC as a place to eat, study and live on campus,” says Christian Robin, Director of Marketing and Web Presence.
“The RRC team collaborated to make this campaign a tremendous success, exceeding all goals and expectations, including maximizing occupancy at the student residence.”
The Prix d’Excellence is the CCAE’s annual awards program, recognizing outstanding achievements in alumni and public affairs, communications, marketing, development, advancement services, stewardship, student recruitment and overall institutional advancement.
Earlier this year, the Marketing and Web Presence team won a gold medal in the CASE District VIII (Council for Advancement and Support of Education) Communications Awards, for a three-minute promotional video showcasing the new student residence.