They took home every prize except one. A group of 14 advertising majors from Red River College’s Creative Communications program are $90,000 richer this week, having achieved a near-clean sweep at the Imagine Students (Verb) Charities awards gala, hosted by Muttart Foundation and Imagine Canada on June 21, in Toronto.
The biggest award of the night, $50,000 for first place, was presented to Creative Communications students Emily Doer, Courtney Brecht and Corinne Rikkelmann, for their awareness campaign, I am a Charity Case.
“It was such a strong campaign. It had some edge to it, and I think that really helped our product stand out,” said Doer. “I am still reeling from the win – I wouldn’t even cash the cheque until I got home.”
A total of 50 submissions were received for the contest and the judges had to narrow the field down to 12 ad campaigns. All five teams from RRC were notified they made it to the second round, where they would be given the chance to refine their campaign materials. At that point contest organizers would select six winners and invite them to the awards gala in Toronto. By mid-May all five teams were invited.
“It was an intense and emotional evening,” said Doer. “As they kept calling out names I just became more nervous and anxious until they had the final two teams on the podium and I was up there with my team. It was a great way to end the year.”
The contest was launched to get students to find a creative way to demonstrate how charities have a far reaching and positive effect. Teams were able to take any approach and use any medium to help communicate their message.
“I believe the primary reason that advertising majors from Red River College dominated this contest is because the Creative Communications program is the total package,” said Susan Nicol, advertising and marketing instructor. “Every instructor gave the students the tools they needed to do well in this competition, and they have met and exceeded our expectations.”
Full list of the award winners:
- First Prize of $50,000 was awarded to Emily Doer, Courtney Brecht and Corinne Rikkelmann from Red River College for their campaign, I am a Charity Case
- Second Prize of $25,000 was awarded to Suzy Bodiroga, Alex Kyle, Monique Pantel and Josie Marier-Loeppky from Red River College for their campaign, Charities are at the Heart
- Third Prize of $10,000 was awarded to Laura Stobbe from the University of Victoria for her campaign, A Charity Was Here
- Fourth Prize of $7,500 was awarded to Mitch Kruse and Tamara Adams from Red River College, for their campaign, Without Charities
- Fifth Prize of $5,000 was awarded to Jaclyn Leskiw, Michael Trakalo and Katie Madziak from Red River College, for their campaign, Charities are Everywhere
- Sixth Prize of $2,500 was awarded to Tanner Ziprick and Kelly McGuinness from Red River College, for their campaign, Most Canadians wouldn’t know a charity if it hit them in the face
To view the student submissions visit them at the Students (Verb) Charities
See the full release from Imagine Canada and the Muttart Foundation