Canada’s Ambassador to the United States, Gary Doer, visited the Exchange District Campus on November 1st to speak with students in the College’s Creative Communications program.
Doer spoke about differences between the Canadian and U.S. systems of government, and drew on examples from his time as Premier of Manitoba to illustrate how having a well-conceived communications strategy is essential to the success of of any public policy initiative.
“If you don’t get the communications right in the front end, then you’re in the rapids with no way out,” he explained.
Doer also took several questions from students, addressing topics such as the environmental impact of the Alberta oil sands, the global economic situation, cross border shopping and the sovereignty of the Northwest Passage.
This might the first time a sitting Ambassador has ever visited the College, although Creative Communications instructors did have an inside edge in arranging this event: Doer’s daughter Emily is a first-year student in the program, with plans to study journalism.