C1 – Promotional Items

Originator: Dean, Student Affairs
Effective: July 1995

Introduction

Red River Community College recognizes that the use of promotional items is an important component of its overall public relations.

Policy

1. To achieve consistency and provide structure for the use of promotional items, three categories of items have been established.
   • Giveaways – low cost, reasonable quality items for distribution at meetings, conferences or as donations to other organizations seeking our support in an external activity.
   • Gift/Retail – higher quality items, kept in stock to provide as “last minute” gifts to guest speakers, representatives of organizations having partnerships with the College, committees wishing to recognize external members, etc.
   • Executive Items – quality gifts that would be kept in limited stock and provided as more exclusive forms of recognition.
2. The ordering, inventory and distribution of promotional items will be the responsibility of the College Bookstore. Giveaway items will be kept in the College Relations office.
3. The giveaways will be charged to the promotions budget of College Relations office and the financing for the more expensive items will be on a charge back to the requesting budget centre.
4. All novelties and merchandise would bear the RRCC logo.
5. All promotional items will be available, not only as giveaways and gifts, but also for purchase from the College Bookstore by College staff, students, alumni, and visitors.

Procedure

1. The framework for ordering, inventory and control of promotional items is described in Appendix 1.
2. Requests for promotional items will be approved by the respective College Management Committee member or designate.
3. The College will provide a quantity of print promotional items to staff attending conferences where sufficient advance notice is given.
4. The College will provide an appropriate number of College pins to staff representing the College as a speaker/panelist.
5. Requests for donations/sponsorships from organizations will be considered on an individual basis by the College Management Committee.

Appendix 1

Promotional Items Framework