Wear the moose hide pin to support ending gender-based violence

May 14, 2026, marks Moose Hide Campaign Day, an Indigenous-led national movement calling on people across Canada to take a stand against gender-based violence. Each year, hundreds of thousands of participants engage in Ceremonies, workshops, and community events to raise awareness and inspire change.

The campaign focuses on engaging men and boys as allies in ending gender-based violence – an approach that challenges harmful norms and encourages healthier, more respectful relationships.

At the heart of the campaign is the moose hide pin, which is a small square of tanned moosehide worn as a visible pledge to honour, respect, and protect women and children, and to speak out against violence.

The Moose Hide Campaign was started by Paul Lacerte and his daughter Raven Lacerte during a hunting trip along British Columbia’s “Highway of Tears,” a region known for the high number of missing and murdered Indigenous women and girls. The father and daughter created the first moose hide pins as a way to spark conversation and inspire action. It began as a grassroots initiative and has since grown into a nationwide movement involving schools, governments, organizations, and communities across Canada.

Get involved in Moose Hide Campaign Day:

• Wear a moose hide pin to show your commitment and spark conversation
• Join a local event, walk, or Ceremony in your community
• Participate in the national livestream or workshops
• Have meaningful conversations about gender-based violence
• Share information on social media to raise awareness

Every action, no matter how small, helps build momentum toward change. Today, we’ll be livestreaming the Moose Hide Rally 11am – 12:30pm in the Indigenous Support Centre F209 at Notre Dame Campus and you can get your own moose hide pin. If you would like to participate in the rally, register here and join the walk at the Canadian Museum for Human Rights at 11am.

On May 14, 2026, take a moment to reflect, learn, and act. Together, we can help end gender-based violence and move toward healing and reconciliation.