Learn to build partnerships for achieving success in sales and marketing.
This program develops the knowledge and personal selling skills you require for building and maintaining long-term partnerships and for achieving sales success.
The program promotes a needs-satisfaction selling philosophy supported by strategic selling techniques. It focuses on the selling function of marketing and its relation to an overall marketing strategy.
Selling is well-suited to learning through application, with the use of oral presentations and salesperson and customer role plays. Throughout the program you will have many opportunities to practice your presentation and selling skills, and to review your performance.
You will study the various functions of marketing. You will strengthen your interpersonal skills and develop the persuasive communication strategies you need for success in sales.
The In-Business Training courses will expose you to the real world of business and help you identify the areas in the field of personal selling that you are interested in. In addition to exploring your career interests, you will participate in a number of workshops to develop the skills that will help you both in the program and in your professional career. You will spend one full week with a sponsoring firm, where you will research the firm’s sales and marketing strategies.
After you apply, you will be invited to attend an information session to inform you about your career choice and prepare you for the demands of the program.