CreComm students team with MPI on new drunk driving awareness campaign

The creative efforts of two Red River College students are behind Manitoba Public Insurance’s newest campaign, aimed at raising awareness of the dangers of impaired driving.
MPI’s newly launched ‘Bright Future’ campaign graphically depicts how a person’s future can turn dark when the decision is made to drive after drinking. Second-year Creative Communications students Rhianna Saj (above, left) and Shannay Smith conceived the story line.
As part of an assignment for their Advertising class, Saj and Smith submitted a project that was reviewed by their instructor and MPI staff, who’d been invited to evaluate student presentations at RRC. The team’s made-in-Manitoba concept was so impressive, MPI determined it should be developed into the corporation’s next campaign in its fight against impaired driving.
MPI found the dual meaning behind the ‘Bright Future’ theme to be particularly clever, as it intertwined a young person’s bright future with the bright lights of arrest and incarceration. It was this outside-the-box thinking that made the theme so appealing to MPI’s advertising department.
“This campaign is about young people engaging their peers to change attitudes around impaired driving — not the typical approach of talking ‘at’ this group,” says Ward Keith, vice-president, Business Development & Communications and chief product officer at MPI. Read More →

Red River College Nursing instructor Kendra Rieger has been named the 2016 recipient of the Canadian Association for Nursing Research (CANR) Rising Star Graduate Student Award.
For the sixth year in a row, Red River College has been named one of Canada’s Greenest Employers, a designation that recognizes RRC’s environmentally friendly policies and programs that engage staff in their sustainability efforts.
Congratulations to the 47 Red River College students who scored medals in last week’s 



Red River College has joined forces with the Western Canadian Innovation Offices (WCIO) consortium as part of an effort to connect Western Canadian industry needs with the array of research and innovation resources that exist in WCIO’s nearly 40-member consortium of universities, colleges and polytechnics across the West.
Raven Boulanger, a first-year Community Development/Community Economic Development student. Raven is the daughter of Marcel Boulanger, who graduated from the Aboriginal Language Specialist program in 2003, and Jacqueline Anderson, who graduated from the Criminology and Child and Youth Care programs in 1996.
Tanya Vincent, a full-time student in RRC’s Applied Accounting program. Tanya s the daughter of Loraine Trudeau, who graduated from the College’s Library Technician program in 1992.