Breakout session #2   11:00 am – 12:15 pm

Personal Branding: Marketing Yourself 101

You are your Brand! Join us as a panel of image-makers show you how to leverage your brand power.

Name: Margaux Miller
Company TEDxWinnipeg / Winnipeg Art Gallery
Title Integration Manager (SITA)
Biography Highly engaged in the Winnipeg community, Margaux Miller splits her volunteer time between the chairing committee of TEDxWinnipeg, the development committee of the Winnipeg Art Gallery, and as a producer and host for a new Innovation Alley podcast supporting entrepreneurialism in Manitoba. In 2017, Margaux’s community involvement was honored with the Future Leader of Manitoba award.

Margaux has spent her career providing increasing levels of leadership in marketing, sales, community relations, and event execution for both multinational brands and small entrepreneurial businesses. She is currently managing the integration of a Winnipeg tech startup recently acquired by a global leader in the airport services industry.

In her spare time, Margaux is an avid world traveler and soccer player.

 

Name: Audra Lesosky
Company McKim Communications Group
Title Executive Vice President
Biography Audra is a marketer with more than 30 years experience as a writer, creative director and strategist. As Executive Vice President at McKim she contributes to all agency operations and leads its strategy and branding practices. Her strategic insight has been instrumental in building brands for clients such as Travel Manitoba, the University of Manitoba and the City of Regina.

 

Name: Margaret Egan 
Company Founder and Managing Director
Title Sinclair Barnes Limited
Biography Margaret Egan is the Founder and Managing Director of Sinclair Barnes Limited, an international Management Consultancy which develops Brand and Marketing Strategies. She divides her time between her London UK office and her new Canadian office based in her hometown of Winnipeg.

Margaret works globally in consumer and corporate business sectors to develop and implement brand strategies and marketing plans. She has worked with some of the world’s most famous brands – such as Apple, Samsung, AT&T, Air Canada, Unilever, Coca-Cola, Blackberry, American Express and IBM.

Margaret was previously Global Group Strategy Director at the McCann Erickson Group and a brand strategist with the Ogilvy & Mather and JWT advertising networks. She holds a Bachelor’s Degree in History from the University of Manitoba and a Master’s Degree in Urban Policy and Environmental Strategy from York University in Toronto.

Margaret has built a particular focus in the business and consumer impact and response to Climate Change specifically developing and implementing the business case for sustainable practices and products in the built environment.

Her other current Canadian projects include developing local strategies and programmes in urban and northern Indigenous employment for the Manitoba market and nationally.

Margaret is a frequent conference speaker and lectures on Brand Strategy and Marketing including in the MBA programmes of the London Business School and Fairley Dickinson University (New York). She is a fellow of the Royal Canadian Geographic Society and on the Board of Memorial University of Newfoundland’s UK campus.

 

Name: (Moderator) Ron Greasley
Company Deschenes Regnier
Title Senior Strategist
Biography Ron has twenty-five years experience working on both the client and agency side. He was drawn to advertising because of the broad range of business he gets to interact with each year. “Every day, every campaign, every solution is different and that’s what makes the work fun”. And his own personal philosophy to business is guided by a quote from Alice in Wonderland –

“Would you tell me please which way I ought to go?”

“That depends a good deal on where you want to get”

“I don’t care much where”

“Then it doesn’t matter which way you go”.