The program description provides a broad overview of the scope, purpose and relevance of a program.
The program description is written to engage a prospective student and provides a clear and concise overview of what a student can expect to learn in the program. It makes a connection between learning gained in the program and its applicability to employment in related business, industry and/or other environments.
Writing Program Descriptions
Develop your program description in two to three paragraphs.
Begin by capturing the reader’s attention. Identify the credential that the program offers and provide a sentence or two describing the relevance of the program. Make a connection between the program content and the potential for employability in business, industry or other environment.
Next provide a high level overview of the learning that will occur in the program. Identify any highlights or interesting and unique program features. Identify key concepts, principles or topics that students will explore in the program.
In the final paragraph please identify accreditations, certifications and/or work integrated learning (WIL) opportunities.
Please use the following guidelines when writing program descriptions:
- Use a student centred approach to describe the program.
- Incorporate program learning outcomes and/or competencies into the program description.
- Identify the credential that aligns with RRC’s Credential Qualification Framework
- Use plain language and words that are simple, common and easy to understand.
- Write in the second person and apply the ‘you’ perspective to engage prospective students.
- Use a conversational voice (present tense) to engage readers and establish a personal connection.
- Write out the first reference to an acronym then identify the acronym in capital letters within parentheses. The acronym can then be used later in the description, e.g. Geographic Information Systems (GIS).
Develop the program description in two to three paragraphs totalling a maximum of 120 words.
Sample Program Descriptions
This degree program focuses on the management skills needed in heavy, industrial, commercial and residential construction. Consider it if you are looking to develop managerial expertise and are already working in areas related to the skilled trades, engineering or engineering technologies.
The program curriculum focuses on technology, science, leadership and management. You will learn how to work effectively in all construction management settings. Program learning outcomes comply with codes, laws and regulations while respecting sustainable environmental practices.
There are four exit points:
- After completing Year 1 – exit program with a Civil Technician certificate
- After completing Year 2 – exit program with a Construction Technician certificate
- After completing Year 3 – exit program with a Construction Technology diploma
- After completing Year 4 – exit program with a Bachelor of Technology, Construction Management degree
Child and Youth Care
This program provides you with the skills and knowledge to work with children and youth experiencing behavioural and emotional difficulties. You will learn how to intervene and assess situations and formulate strategies to help children, youth and their families identify and resolve concerns and enhance their quality of life.
The program covers the dynamics of human development within a multicultural perspective. Courses include child and adolescent development, special issues affecting child and youth care and care for children who have emotional or behavioural difficulties.
This program includes training in relationship development, group process and family dynamics. It also includes skill-oriented family support and intervention courses, child and youth care methods, listening skills and activities programming.
Creative Communications prepares you for a career in advertising and marketing communications, broadcasting, media production, journalism, public relations and communications management. The program gives you the skills and knowledge necessary to obtain an entry-level position in this wide range of communication-based jobs.
In addition to the areas listed above, you may also take courses in digital media design for print and web, visual storytelling, creative writing, business communications, social media strategy, data analytics and brand marketing.
During your course work, you will work in a media production studio, a Foley/sound recording studio, sound editing suites as well as other dedicated lab spaces.
Important: Approved by Senior Academic Committee June 19, 2020.