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Resources

Video Standards

The following video standards have been developed by Marketing and Web Presence to ensure that video standards are consistent across our many platforms. If you have questions or require help with a produced video, please contact Ginny Lechman.

Professionally-Produced – Professionally-produced video by MWP, or an approved vendor with oversight and direction from MWP.

College Audience – Recordings of RRC information sessions or professional development for internal RRC use only (i.e., not to be shared with the general public).

External Audience – Recordings of information sessions or professional development for internal and external use.

Self-Produced – Produced by an individual staff member, student, or other third party.

Note: See production tips and guidelines for creating short-form video content intended for social media streams such as Instagram, Facebook and YouTube.

Production

Professionally-ProducedCollege AudienceExternal AudienceSelf-Produced
RRC Branding AppliedYESNOYESNO
Permitted To Use RRC LogoYESYESYESNO
Closed Captioning RequiredYESYESYESNO
Platform Formatting RequiredYESNOYESNO

Hosting

Professionally-ProducedCollege AudienceExternal AudienceSelf-Produced
Can Be Publicly Listed On RRC YouTube ChannelYESNOYESNO
Can Be Added To RRC YouTube As UnlistedNAYESNAYES
Can Be Added To Department YouTube ChannelYESNOYESNO
Can Be Added To Producer’s Personal YouTube ChannelNANOYESYES

Embedding

Professionally-ProducedCollege AudienceExternal AudienceSelf-Produced
Can Be Embedded On RRC WebsiteYESNOYESNO
Can Be Embedded On RRC Staff ForumYESYESYESNO
Can Be Embedded On RRC BlogYESNOYESNO
Can Be Linked Via RRC Blog Posts Or Staff NewsYESYESYESYES

Sharing

Professionally-ProducedCollege AudienceExternal AudienceSelf-Produced
Can Be Shared On Official RRC Social Media ChannelsYESNOYESNO
Can Be Shared Using Producer’s Personal Blog And/Or Social Media AccountsYESYESYESNO
Qualifies For Paid Media SupportYESYESYESNO

Note: Videos from the President or Vice-President do not need to adhere to these standards. The MWP team may use discretion when posting online for all video.