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Institutional Priorities

Web Presence

User Experience

RRC strives to provide all users of College websites and apps with a positive experience, allowing them to navigate content and accomplish tasks effectively and efficiently.


To live up to the mandate, the following set of user experience standards has been adopted. All front-end RRC web and intranet properties:

  • advocate for the end user. (“Think like your visitor/user, not like yourself.”)
  • are sustainable and avoid duplication. (“Store once, reference often.”)
  • are accessible to WCAG 2.0 Level A Guidelines or higher.
  • are intuitive, responsive, efficient and device agnostic.
  • are able to change, adapt and grow.
  • are brand-aligned.
  • leverage the strength of multiple web services and contributors across the College with a decentralized approach to content management.


In addition to overseeing the user experience for websites and apps, RRC’s Marketing and Web Presence department is also responsible for:

  • interaction design (e.g., “how it works” taxonomy, navigation, information architecture, etc.)
  • visual design (e.g., ”how it looks”, including branding, layout, etc.)
  • functionality (e.g., “what it does”, including tools, controls, actions, outputs, etc.)
  • analytics (e.g., “what it gathers”, including visitor metrics, device information, etc.)


The College’s Marketing and Web Presence department oversees the user experience standards previously described, unless they are:

  • a student project (and clearly identified as such);


  • not required use by staff or students; and
  • free of charge to RRC; and
  • hosted on a system/site/tool that has been vetted and is part of the RRC whitelist. (e.g., Facebook).

Important: If a College division, department, employee or agent is using a web-based platform in a manner other than as prescribed by the policy, the Director, Marketing and Web Presence should be contacted and a conforming user experience will be developed and implemented.

User Experience Standards

RRC’s user experience standards fall under several categories, with some overlap:


The visual design and content for all web and intranet properties must meet RRC’s provincially mandated accessibility standards. Design and functional elements such as font sizes, contrast ratios, mobile breakpoints, the use of live text (vs. text in images or non-accessible PDFs), the use of ALT tags, the use of heading tags, and captioned videos must meet WCAG 2.0 Level A Guidelines or higher. For greater clarity on precisely how these standards are to be met, contact the Marketing and Web Presence department.

Note: RRC is committed to ensuring that faculty, staff, students, parents, alumni and members of the broader community can access our College in a way that promotes success, allows independence and meets or exceeds the Accessibility for Manitoban’s Act.

Visual Design

As a key component of the user experience, RRC’s web properties must apply a consistent design theme as much as possible, and any deviation from the theme must be pre-approved by the Marketing and Web Presence department.

Derived from the visual identity standards, the theme will be provided by the Marketing and Web Presence department, with updates and upgrades applied universally as best practices evolve. Theme design elements include element padding, menu location/sizing/design, and colours.


Images and text must adhere to RRC’s visual identity, writing style, and user experience standards, including (but not limited to):

  1. Typography (font type) for web and intranet properties is to be Interstate.
  2. Links are to be presented through hyperlinked words (rather than posted URLs).
  3. Writing style must be concise and avoid confusing or redundant copy.
  4. Image resolution must be high enough to display clearly on high-DPI displays.
  5. The use of web forms instead of fillable PDFs.

Should a disagreement occur in the application of user experience design standards, the Marketing and Web Presence department will determine the best application based on RRC’s user experience standards.