Colours, Gradients and Transparencies
The College’s colours were chosen to convey optimism, youth and progressiveness. There is a primary colour palette containing very saturated colours, a secondary palette containing more subdued colours, and a grey palette. All of the colours have been selected specifically for their design versatility.
Rougenta Dark may be used as a spot colour. Its Pantone Matching System equivalent is Pantone 200.
Note: The College has specific visual identity approaches related to Typography, Colour Palette, Photos and Imagery, and Visual Elements for its International Education offerings, Indigenous Education offerings, and its RRC Works Campaign (i.e., RRC’s comprehensive fundraising campaign). Please refer to the appropriate Appendix.
In some applications it is necessary to implement gradients and transparencies.
Often transparencies are used in web applications to add contrast or increase legibility, while gradients are used to increase impact.
Gradients are frequently used as backgrounds for buttons, tabs and navigation bars.
When using a gradient, it is important to use two colours from the same colour palette family.
Use one darker and one lighter colour.
In cases where a background image does not interfere with text, a coloured multiply transparency may be applied.
This colour treatment separates the type from the image, without affecting the image quality.
When using transparencies for images that interfere with type, a solid block of colour set to 80% opacity will be used to separates text from a background image.
Interest Area Colour Palettes
In order to make it easier for students to identify our interest areas, a colour identification system for each interest area was developed. Each interest area uses two to three colours from the College’s colour palette, with a primary colour and secondary accent colour. This allows students to quickly identify programs and find other programs in the same interest area that may appeal to them.
These colour combinations are primarily used in brochures, websites or other promotional/informational material where differentiation from other programs is needed for ease of identification. When ads are produced for outside the College, the College’s default primary and secondary colours are used.Academic Preparation and Essential Skills
Note: Any questions or concerns regarding the brochure colour palette should be directed to the Marketing department.