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Institutional Priorities

International Education Brand Support Elements

Icons

Consistent iconography is integral to a successful visual presentation. All icons for the Red River College International Education brand should be custom-designed and should not employ the use of generic, stock icons.

Icons are designed with a single-weight line, and each icon should feature a circle somewhere within the design.

Season-specific Icons

General Use Icons

Infographics

Also integral to a consistent brand is the visual presentation of pertinent data and statistics. These graphics should prioritize the clear communication of information, while still being visually appealing. Like other brand elements, infographics should employ the use of flat, colourful graphics, ideally punctuated by a circle or rounded corner/end.

Photo Use

Imagery should be candid and attempt to convey the feeling of day-to-day life at Red River College. Images can be presented as either full-colour, or as monotones multiplied over a field of colour. Large, feature or cover images should generally be presented in full-colour, with monotones reserved for interior or smaller images.

Style / Settings

When shooting individuals, one-on-one interactions or small groups, use shallow depth of field to focus on interactions and convey intimacy. When possible, try to achieve clean, open and soft background spaces, which accommodate messaging/typography and can be used in ads and marketing materials.

Use deep focus for larger group and environmental shots where necessary.

Alcohol

Not suitable for some markets (predominantly Muslim countries) and should not appear in video or photography (i.e., Hospitality students using a bottle of wine to cook).

Diversity

Students want to come to a school that has a diverse population so they can truly experience a different culture. Ensure photography and videography showcase the diversity of the student population, and don’t use Asian-centric imagery for Asian countries.

Physicality in Photos

Ensure those of opposite sex are not too close in proximity to one another in videography and photography (predominantly Muslim countries).

Capture a respectful environment to ensure global communities are not offended.

Four-Season Dot Pattern

A four-dot pattern has been developed as a graphic element that can be deployed across any media, and applied using different techniques and styles.

The spacing and order of the dots should be kept consistent, but the graphic can be cropped as needed.

Proportions

The spacing of the four dots should always remain consistent, as follows:

In Use

The four-dot pattern can float on a field of colour, on top of a colour or halftone image, or tightly cropped as a large graphic element: