Sport Management and Administration

Turn your love of sports into a career in business.

Our courses will prepare you to manage the business of sports. Each course focuses on skills related to aspects of the Canadian sports scene and will increase your knowledge, understanding and skillset to function confidently in general administrative areas and specific sport related fields.

With a unique combination of business skills and a solid understanding of the sport industry, sports managers oversee pro and amateur athletes and teams; coordinate sporting events; and, work behind the scenes at some of the biggest sporting venues in the world.

Entry-Level Employment Opportunities

  • Professional/Amateur Sport Organizations
  • Not-for-profit Organizations
  • Event Management Companies
  • Sport Equipment Distributors
  • Program Managers
  • Coordinator/Manager of Officials
  • Sport Media
  • University Sport and Summer Camp Coordinators
  • College Athletic and Recreation Coordinators
  • Sport Tourism
  • Sport Facilities
  • Sport/Event Volunteer Coordinators
  • League Administration

Everyone associated with the Goldeyes has a passion for sports, from supporting the playing professionals to enhancing the fan experience. If your career goal is to work in sports, taking the courses offered through this program will improve your opportunities.
– Andrew Collier, G.M., Winnipeg Goldeyes


Sport Management Fundamentals

Learn the essential components of a successful sport program and develop the skills to plan, develop, and organize sport. You will understand how to develop and implement evaluation strategies to effectively measure your programs and competitions.

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Managing Volunteers in Sport

Learn to manage volunteers in the sport industry by understanding the industry, legal and legislative requirements for recruiting, screening and selecting volunteers for a sports organization. You will learn how to evaluate staff and volunteers and develop training to meet their needs and the needs of the organization or event. Learn to develop strategies to successfully motivate volunteers and staff. This knowledge will assist in good volunteer recruiting and retention practices.

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Marketing and Media in Sport Management

Learn the essentials of marketing and media relations in the sport industry. Identify and create marketing strategies for sport and recreation programming, and develop marketing and media plans for your organization. Learn the role of the media person in a sporting organization and develop the necessary skills to meeting the needs of a variety of sports organizations through the use of public relations strategies and skills that will positively impact a sports organization.

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