Photos and Imagery
We approach most events and in-class shoots by trying to paint an overall picture and telling the story of the situation via the following:
- Candid interactions, group shots and prominent speakers/figures/instructors, etc.
- Focus on moments where subjects are not acknowledging the camera (in most cases)
- Food/wine, table settings and other décor • Tools, equipment, machinery, etc.
- Wider shots that establish environment for context (birds-eye viewpoints or other unique perspectives)
- Consult with event coordinators for specific group shots or additional requests.
- When shooting individuals (or minors) outside of public events, it’s advised they fill out a consent/release form.
- Remember, professional photography is not always required. Take a moment to consider how the photos will be used.
Technical and Stylistic Specifications
- We shoot with full-frame DSLR bodies and various zoom lenses with focal lengths ranging from 17 to 200mm, and occasionally fish-eye.
- We primarily use natural, ambient and existing light for a natural look, or a speedlight and diffuser in low-light situations.
- For staged shoots that are featured on publication covers or higher-profile materials, we often use light reflectors and externally mounted studio lights with soft-boxes.
- When shooting individuals, one-on-one interactions or small groups, use shallow depth of field to focus on interactions and convey intimacy.
- When possible, try to achieve clean, open and soft background spaces, which accommodate messaging/typography and can be used in ads and marketing materials.
- Use deep focus for larger group and environmental shots where necessary.
Photos on Flickr
The College stores an extensive selection of event, location and program-specific photos on Flickr, many of which are organized according to date or program/interest area.
To download a photo, click or tap the download icon (arrow pointing down) at the bottom-right of the photo. This brings up a panel where you can choose from a range of file sizes.
For large format printing, please contact Marketing for uncompressed, high-resolution images.