Logomark

Description

The Red River College logomark consists of two elements: the logo and the wordmark.

The logo is the graphic symbol consisting of three bars merging together, encircled by a ring. It should always be used accompanied by the wordmark, unless it is being used as a graphic element by a designer.

The wordmark is a special arrangement of the College’s communicative name. It is to be used in conjunction with the logo in specific configurations and proportions to create the logomark. The wordmark consists of the name “Red River College” followed by the descriptor “of Applied Arts, Science and Technology.”

Rationale

Each part of the RRC logo represents specific aspects unique to the College. The logo’s abstract nature lends itself to print and digital media and is also suggestive of the former College logo, symbolizing an evolution of old to new.

RRC logo rationale

  1. The three bars merging together are symbolic of:
    • A simplification of pages turning in a book, symbolic of education
    • The Red, Assiniboine and Seine rivers flowing together, linking the College with Winnipeg
    • The union of economic, cultural and social development; applied arts, science and technology; and students, staff and administration.
  2. The ring containing the bars represents the College as an institution, bringing the three bars in Figure 1 together.
  3. The logo as a whole is symbolic of the College’s role in the process of education and training.

Usage

The logomark should always be used prominently on all RRC materials — both internal and external — in one of its approved variants.

When displaying the logo on the web, it is acceptable to remove the descriptor for legibility reasons.

When placing the RRC logomark, maximum visibility should always be the primary concern. It is most easily recognized when it stands out from surrounding elements.

Presentation

Whenever possible, the logomark should be produced in its full-colour version. In one-colour or B/W applications, the one-colour version should be used. The logomark should be reversed to white or white text with the logo red when used against a dark coloured background or any photo or coloured background that does not contrast well. When the background colour is very light, the full-colour or black-only version of the logomark should be used.

The full-colour version consists of black and Pantone 200 (red). Its CMYK equivalent is 0% cyan, 100% magenta, 65% yellow, 15% black.

Selection of the logomark variant should be based on the document dimensions and design parameters. For example:

  • Variant 1 is best suited to left-hand justification and when horizontal space (width) is not limited;
  • Variant 2 works best for right aligning when horizontal space is not limited;
  • Variant 3 provides the most impact when horizontal space is limited;
  • Variant 4 looks best in a centred orientation (where vertical space is not an issue);
  • Variant 5 options are best suited to small-scale applications.

Logo variants

The logomark should not appear in any colours other than those outlined at left. The logomark should not be altered with respect to colour, shading or word placement.

The RRC logo may be used as a standalone in specific applications. However, its usage must first be approved by the Marketing department.

The logomark should not be altered or presented in any of the following formats:

  • Bitmapped
  • Stretched or skewed
  • Flipped or mirrored
  • With a different typeface
  • Surrounded by a border or frame
  • Tilted or rotated
  • With a drop shadow
  • In a repeated pattern
  • In combination with another logo
IMPORTANT: Use of RRC logos for any purpose requires authorization from the Marketing department.
NOTE: Any questions or concerns regarding reproduction of the RRC seal, logomark, logo or wordmark should be directed to the Marketing department.

Logo Safe Zones

When working with any variation of the logo it is important to respect the designated safe zones that must be maintained around the logo. No other element may intrude upon the safe zone.

Logo Safe Zones

There is a quick and easy way to test if the logo has been given enough room: by using the uppercase R in the ‘Red’ text of the logo. Create a box that touches the outside edges of the logo and the area around that box, equal to the height of the R. This is considered the logo’s safe zone. See the illustration above for further clarification.

Acceptable Applications for Media

The following show acceptable logo applications.

Logo Acceptable Uses

Unacceptable Applications

When placing the logo on designs and other applications it is important to make sure the logo is not altered in any way or displayed incorrectly.

Incorrect usage falls into seven different categories:

1. Pixelation

Logo Unacceptable - Pixelation

 

2. Stretching or skewing

Logo Unacceptable - Stretched

 

3. Breaking and rearranging

Logo Unacceptable - Breaking or Rearranging

4. Altering the typography

Logo Unacceptable - Type

 

5. Changing the colours

Logo Unacceptable - Colours

 

6. Enclosing in a restrictive frame

Logo Unacceptable - Restrictive Frame

 

7. Integrating the logo as part of other elements or illustrations

Logo Unacceptable - Element