Brand Book

Introduction

Red River College’s Brand Book is a resource of guidelines and policies relating to our public image.

Consistent messaging is key to upholding our brand integrity, therefore all visuals, communications and marketing materials must reflect the same values.

Seven Things to Remember

1. Live the Brand

Remember that our brand is both a mirror and a window: it reflects how we conduct ourselves, and lets outside audiences peer inside. As such, the most important part of any brand is that employees represent its promise and live its values. Visual identity standards exist to facilitate this representation and are meant to help, not hinder, efforts to promote the College.

If you feel your efforts are being impeded by the brand, please don’t hesitate to contact the Marketing and Web Presence team.

2. The Logomark is Sacred

The Logo and Wordmark — including alternate logos for schools, departments, programs, athletic teams, etc. — are not to be used without express permission of the Marketing department. If you are working on a College-sanctioned event or piece and there isn’t time to get permission, simply use “Red River College” or “RRC” in plain text. (Do not try to replicate the Logo and Wordmark.)

3. Professional Photography Isn’t Always Required

The Marketing department receives many requests for photography services. Prior to making such a request, take a moment to consider the purpose of the photos. How will they be used? What is the key shot you are looking to capture? And is a professional photographer required, considering the final purpose? Most smartphones are capable of taking high-quality photos — perfect for when images will be used solely for the web.

4. The Campus Store Must Approve All RRC-Branded Promotional Items

All RRC-branded promotional items must be purchased through, or with approval and help from, the RRC Campus Store. This includes all merchandise, including novelties and giveaways such as t-shirts, hats, pens, etc. Where the College brand appears is every bit as important as how it appears, therefore we must consider such factors as quality and ethical sourcing with every purchase

The Campus Store offers professional expertise and administrative support for issues related to quotes, international shipping, receiving, defective products and invoicing.

5. Our Video Partner is eTV

Unless part of a College campaign*, eTV will be the lead on all video projects that support academics at the College (i.e., those projects that first and foremost serve to support students and faculty). eTV will respect and uphold the College’s brand and visual identity standards. Any client who wishes to diverge from the brand will be referred back to the Marketing Department for approval.

6. The Print Shoppe is Our Print Partner

Unless part of a College campaign, all work involving the production of printed materials – including, but not limited to, business cards, stationery, posters, notepads, cover pages, brochures, magazines, menus, catalogues, etc. – will go directly to the Print Shoppe.

The Print Shoppe will respect and uphold the College’s brand and visual identity standards. Any client who wishes to diverge from the brand will be referred back to Marketing for approval.

NOTE: A College campaign is defined as something that is:

  • More than just internal, and/or;
  • Is likely to garner some mainstream media attention, and/or;
  • Is part of a larger visual rollout.

7. Signage is a Key Part of the Brand – Let’s Do It Right

Signage, displays and artwork on our campuses all add up to a potential first impression of the College. All internal and external signage must be designed to create a professional, welcoming and informative impression, adhering to our brand standards.

In partnership with RRC’s Facility Management team, the Marketing department should be consulted prior to any new or updated signage, display, art or other similar initiative – whether temporary or permanent – to ensure proper consideration of hierarchical consistency, sustainability, sizing, accessibility, location and visual identity compliance.