With the College’s RRC Works campaign well under way, it’s time to give more context and substance to our tagline: What We’re Doing Is Working. Known as “Phase 2”, we’re aiming to continue fuelling and supporting the interest that was built in the launch phase. With the brand and tagline now well-established, we open with more industry- and audience-specific messaging, and close with the tagline.
Here’s a look at the first batch of our Phase 2 outdoor ads. Our standard “red” ads continue to use original photography with a focus on the College’s academic interest areas, while the brand new “blue” ads are specifically targeting those seeking a career change or a career upgrade.
Red River College is making a splash on prime time TV this spring with our new marketing campaign aimed at growing community support for our ambitious development vision. The 30-second spot was produced in-house by our Marketing team – showcasing real RRC facilities and equipment. It includes an original score and voiceover talent by two-time RRC grad and Chief Operating Officer at the Aboriginal Peoples Television Network, Sky Bridges.
A bold new marketing campaign — focused on raising broad awareness of how Red River College presents a worthwhile investment for donors — will be unveiled to Manitoba audiences this Monday. The RRC Works campaign will be the most comprehensive in our history, with a research-backed five-year plan and multi-media advertising, including television, radio, digital, print, billboards, and more.
Early focus will be on signature areas of the College that have the easiest to convey visual appeal. Here’s a look at the first batch of outdoor ads, which go to work for us this spring.
Red River College is making its big screen debut on April 29, 2016 with a new cinema pre-roll commercial. Produced entirely in-house, this 30-second spot – featuring an original score – is sure to get audiences talking. Our five-week campaign includes nearly every Cineplex and Landmark screen throughout Manitoba. Here’s a sneak preview:
Red River College alumni are known throughout Manitoba and the world for possessing the skills required to become VIPs in their chosen fields – just one of the many reasons why Our Grads Get Hired. This spring, we’re celebrating the successes of our alumni and the diverse, innovative organizations that hire them.
We invited a number of these organizations to join us in a creative, co-operative advertising opportunity. Here’s a sample of the creative approach you’ll be seeing throughout Manitoba this spring.
Red River College is now airing radio ads on TSN1290, including the title spot for the first intermission “Game Changers” segment during all 2014-15 Winnipeg Jets regular season (and hopefully playoff!) broadcasts.
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The College is working closely with public health authorities and is focused on providing timely information, reassurance, and support to our staff, faculty, and students as we continue to take necessary measures to help prevent the transmission of COVID-19 at all of our campuses and to our broader community.