With the College’s RRC Works campaign well under way, it’s time to give more context and substance to our tagline: What We’re Doing Is Working. Known as “Phase 2”, we’re aiming to continue fuelling and supporting the interest that was built in the launch phase. With the brand and tagline now well-established, we open with more industry- and audience-specific messaging, and close with the tagline.
Here’s a look at the first batch of our Phase 2 outdoor ads. Our standard “red” ads continue to use original photography with a focus on the College’s academic interest areas, while the brand new “blue” ads are specifically targeting those seeking a career change or a career upgrade.
A bold new marketing campaign — focused on raising broad awareness of how Red River College presents a worthwhile investment for donors — will be unveiled to Manitoba audiences this Monday. The RRC Works campaign will be the most comprehensive in our history, with a research-backed five-year plan and multi-media advertising, including television, radio, digital, print, billboards, and more.
Early focus will be on signature areas of the College that have the easiest to convey visual appeal. Here’s a look at the first batch of outdoor ads, which go to work for us this spring.
Appearing this spring and summer on nearly 60 billboards throughout Winnipeg and rural Manitoba, the 2017 billboard campaign features more than 40 members from RRC’s diverse alumni community. #rrcgrad
Red River College alumni are known throughout Manitoba and the world for possessing the skills required to become VIPs in their chosen fields – just one of the many reasons why Our Grads Get Hired. This spring, we’re celebrating the successes of our alumni and the diverse, innovative organizations that hire them.
We invited a number of these organizations to join us in a creative, co-operative advertising opportunity. Here’s a sample of the creative approach you’ll be seeing throughout Manitoba this spring.
Red River College’s 2014 outdoor advertising campaign: showcasing diversity, partnerships and successes. Here’s a look at some of the language and visual creative you can expect to see throughout Winnipeg, and in rural communities where many of our campuses operate, during March, April and May 2014.