With the College’s RRC Works campaign well under way, it’s time to give more context and substance to our tagline: What We’re Doing Is Working. Known as “Phase 2”, we’re aiming to continue fuelling and supporting the interest that was built in the launch phase. With the brand and tagline now well-established, we open with more industry- and audience-specific messaging, and close with the tagline.
Here’s a look at the first batch of our Phase 2 outdoor ads. Our standard “red” ads continue to use original photography with a focus on the College’s academic interest areas, while the brand new “blue” ads are specifically targeting those seeking a career change or a career upgrade.