Program Goals

Intl_BusinessBuss_Admin-ABRI Poster Final

Through applied research work in international business, marketing and economics, our goal is to support:

  • Social innovations – we gather market and industry intelligence and generate innovative business ideas. We aim to develop strategies, concepts, and ideas that strengthen triple bottom line: people, planet and profit
  • International Trade – we use global professional networks to bring industry specific knowledge to local small and medium size enterprises. Our goal is to identify international trade opportunities and foster global business collaboration.
  • Market Expansion – we conduct market research and analysis of selected industries in Canada in order to expand their market reach. Projects include strategies in reach ethnic markets in Canada as well as to opportune foreign markets
  • Strategic Planning – we compare business models in different countries sharing new ideas and innovative solutions with small and medium size entrepreneurs worldwide
  • Entrepreneurship – based on out research and analysis we generate new business ideas and stimulate entrepreneurial activities

Who are we?

Post-diploma International Business and Business Administration students

  • over 100 students engaged annually in applied business research
  • 30 languages
  • 25 cultures
  • 15 countries
  • 10 disciplines

What do we do?

Social innovation and Applied research projects in four areas:

  • Business Intelligence
  • Market Intelligence
  • Strategic Planning for Microenterprises
  • Entrepreneurship

What can we do?

  • Bring global business intelligence to Canadian enterprises
  • Expand market reach through international connections and social networks
  • Develop marketing strategy and promotional tools for ethnic markets in Canada
  • Generate business ideas and test market potential

RRC Polytech Students’ Abilities

  • Multicultural orientation
  • Multidisciplinary expertise
  • Multilingual competence
  • Experts on their country of origin
  • Motivated, open to new ideas, flexible
  • Hungry for experience and employment

Current Projects

Business Intelligence

  • 2014/15 Creative Industries – Business Intelligence Reports for five creative arts segments in Manitoba with emphasis of Aboriginal Art
  • 2013/14 Manitoba Industries – International Business Activities Survey
  • 2012/13 – Global Solar Industry – Business Intelligence Reports for Asian, Europe, North and Latin America
  • 2013/14 – Global Geothermal Heating and Cooling (GHC) Industry – Business Intelligence Reports for Asia, Europe, North America and Australia Markets

Market Intelligence

  • 2012/13 Socially Responsible Guides to Doing Business in emerging economies
  • 2011/12 Guides to Doing Business with Ethnical Communities in Manitoba/Canada

Strategic Planning for Microenterprises

  • 2013/14 Global Strategies for Microenterprises, Arts Organizations and Museums
  • 2012/13 Business Plan development for small business
  • Applied research based co-op program
  • Crowd Financing